Know which request became a new patient, and where it came from.

Is this built for a doctor's practice?

Yes. It is built for a physician practice that sees patients from the towns around its offices: family medicine, internal medicine and pediatrics, or a specialty such as cardiology, gastroenterology or orthopedics. A group with several offices fits the same way, each office read on its own. The marketing may sit with the practice manager between staffing and the schedule, with a physician-owner after the last patient of the day, or with a marketing manager for the group, and each of them gets the same screen. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every appointment request is counted from your own site, and one screen shows what happened and what it cost.

Patients look for a doctor for different reasons, and they choose on different things. Someone who moved, changed jobs or lost a doctor to retirement wants to establish care: they search for a doctor near home or work, check whether the practice is accepting new patients, read the physician's bio and the reviews, and ask for a first appointment. Someone sent to a specialist may arrive with a name from the referral and still search it, read the rating, and look at how soon the practice can see them before calling that office or another one nearby.

A request from your own site's form is yours alone, written to your lead sheet the moment it lands with the office and the kind of visit on the row where your form asks for them. So the screen puts each new-patient request in front of the front desk at the right office the day it lands, with the page it came from one click away, and asks one question when you are done with it: what did it become.

What runs while the doctors are with patients, and what waits for a person?

Every mapped Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads each account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under an office manager's login, or a new address given access, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so opening spend at the office with new-patient openings and easing it where the schedule is full is a decision with a record behind it.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a patient reads before asking for an appointment: what to bring to a first visit, how an annual physical differs from a sick visit, how a referral to a specialist works, what a telehealth visit is used for. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, which matters when a physician reads every medical sentence before it goes out. On Growth and Command, Meta ads run alongside search.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a primary care practice can be the employers near each office, and for a specialty practice the primary care offices that refer. It finds a deliverable address for each one or routes it to a contact-form path and drafts an introduction into a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.

Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or an appointment form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a patient. A content piece with auto-publish off waits as a draft until someone approves it, and appointment reminders and messages to current patients stay with your practice software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a medical practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads run on Growth and Command. The outbound engine, the one that sources employers and referring offices, runs on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the practice manager and each office lead can sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.