Know which dollar sent the emergency lead, and what the job became.

Is this built for a water damage restoration company?

Yes. It is built for a restoration company that sells a service in a territory, or across several, whoever runs the marketing. A burst supply line, a failed water heater, a sewage backup or a storm intrusion each becomes days of extraction, air movers and dehumidifiers, moisture readings and drying logs for the adjuster, and often a pack-out and a rebuild behind it, and every one of those jobs starts with a homeowner searching on a phone.

The homeowner is standing in water, the search happens on a phone while it spreads, and the call goes to the company with the rating, the reviews and the look of someone who will answer. A flooded kitchen rarely waits for a second quote, and the company that answers first tends to get the loss, the drying, the contents and the rebuild. Program referrals arrive on the referrer's terms; the job a homeowner found on their own is yours on yours.

The person doing the marketing is the owner, between a dry-out and a supplement. TruLata is built for that owner. It counts the form leads your website produced, where your forms feed the lead sheet, reads the reviews and rating on your Business Profile, watches your Google Ads account every morning, and puts all of it on one screen that refreshes because you opened it. The judged work, a budget, a bid, a reply to a prospect, waits for a person. The page for a business with no marketing team walks through that split. Mold testing and remediation companies have their own page.

What runs while my crew is on a dry-out?

The scheduled work runs whether anyone is at a desk or not. Every morning at 7:05 Eastern the ads change watch reads your Google Ads account's change history and its user list, and sorts what it finds into our own writes, routine noise and material changes made by anyone else, including the recommendations Google applies on its own. A setting switched on under any login, or a new address given access to the account, reaches your team the same day, because the watch reads the user list beside the change history. On all tiers our team manages Google Ads search, so when our team changes a budget or a bid on your extraction campaign, the change lands in your account's own history where the watch reads it and sorts it as ours. Meta ads are managed on Growth and Command.

Every morning at 7:20 Eastern, where your website forms feed the lead sheet, the lead watch runs five checks across that sheet, GA4 and Google Ads: loader, blind, ads blind, stalled and silent. It checks the leads that landed against the conversions Google counted, so a dead tag, a blind ad account or a stalled form is flagged the next day rather than at the end of the quarter. In a trade where the paid click is often the emergency lead, that is the watch that matters most.

On Launch, Growth and Command the content engine takes topics like what to do in the first hour after a supply line bursts and what an adjuster needs from a drying log through queued, researching, writing and draft. Each topic passes a demand gate on real search volume and what already occupies the result page, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting. On Command the outbound engine sources prospects weekly to the target profile set with you, which for a restoration company can be the plumbers, property managers and insurance agents who refer water losses, finds a deliverable address for each or routes it to a contact-form path, and drafts into a review-first queue. On all tiers, whether ChatGPT, Gemini, Claude and Grok name your company when someone asks who to call for a flooded basement is scored at baseline and re-run as the program moves. Every night at 12:01am Central a fallback snapshot is baked, and a failed pull leaves the previous page up.

What runs within set limits, with a person in the loop: anything that spends money or answers a person. A budget or bid change is made within the limits set for your engagement and lands in your account's own change history. A prospect email leaves the review-first queue when a person releases it or when the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. A request you send from the screen, a website change or a content, keyword, category or targeting change, lands with the team and is logged; a request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a restoration company?

Pick by the engines you want running. The bottom tier already carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine is on Command. The top tier adds the outbound engine, social media management and your full marketing team, always on and is scoped per engagement, so it carries no number on the site. Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command.

The published numbers: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered behind it, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures and the row-by-row table.