Learn TruLata. What it does for you, and how to use it.
TruLata does the marketing work and shows you what it brought in. This page is the guide: a normal week, your first steps, every tab, and how to get help.
What does TruLata do in a normal week?
It runs your marketing on a schedule, depending on your plan. It manages your Google Ads, blocks the searches that waste money and checks the account every morning, so a big change someone else made is raised the same day.
It finds what people in your area ask, writes the article that answers it and publishes it on your site, with a copy saved as a Google Doc in your own Google Drive. You can approve each piece first or let it run.
It asks the AI assistants your customers use, ChatGPT, Gemini, Claude, Grok, Manus, Google AI Overviews, Perplexity, Meta AI and DeepSeek, whether they name you, and tells you who got named instead and what to publish next. It drafts posts for your social channels for your approval, and on the tiers listed on the pricing page it sources prospects to your customer profile every week.
Every lead from your own site, ads and calls is counted with where it came from, and every piece of work shows up on your screen.
How do I get started?
Sign in at login.trulata.com with your work email. There is no password: a single use link arrives, good for 15 minutes.
Open Integrations and press Connect Google, then choose the Analytics, Search Console and Ads accounts that belong to your business. Use the Google account that can already see your website's Analytics. Your own numbers appear within the hour.
Open Settings and tell TruLata what your business does, where you work, who your customers are, how you sound and the searches you want to win. Ask TruLata and the content engine both read it.
Open Team and add the people who handle your marketing by work email. New accounts also get an invitation to a 30 minute kickoff call with our team.
How do I get the most from it in five minutes a week?
Open the Overview and compare this week with last: what came in, and what it cost. When a number moves and you want to know why, ask on the Ask TruLata tab, in plain English, and it answers from your own numbers.
That is the whole habit. The work runs without you, and your screen says what it did.
What should I expect in the first week and the first month?
In the first week, a tab appears as soon as its source is connected, so a new account starts with fewer tabs and grows. Leads and your CRM are live; Google Ads and Analytics run a few hours behind during the day; Search Console runs 2 to 3 days behind, because that is how Google reports it.
In the first month, articles go out on their schedule, the AI check reports who named you, the ads account is checked every morning and every lead is counted with its source. Your screen refreshes every time you open it, and the Refresh button pulls the newest numbers when you want them right now. You stay month to month, and anything made for you is already in your own Google Drive.
How do I get help?
Ask on the Ask TruLata tab first. It answers questions about your own account, and when something needs a person it opens a ticket and gives you the ticket number.
Email support@trulata.com, or reply to any email from TruLata. A person on our team reads every reply.
What each tab shows, and what you do there.
| Tab | What it shows | What you do |
|---|---|---|
| Overview | What TruLata brought in against what it cost, this week against last | Read it once a week |
| Revenue | Payments and recurring revenue from your payments platform, beside leads and spend | Connect your payments platform |
| Leads | Every lead from your own site, ads and calls, newest first, with its source | Call them back |
| SEO | The searches Google shows you for, clicks, average position and your reviews | Nothing; it updates on its own |
| AEO / GEO | Whether nine AI assistants name you, who they name instead, and what to publish | Nothing; it is measured on a schedule |
| Google Ads | Spend, leads and cost per lead by campaign; the account checked every morning | Nothing; it is checked every morning |
| Content | Every article from idea to published, with the copy in your Google Drive | Approve pieces, or let them run |
| Outbound | Prospects sourced to your profile, the openers drafted and every send logged | Describe your ideal customer |
| Your email platform's campaigns: sends, opens, clicks, unsubscribes and flows | Connect your email platform | |
| Analytics | Google Analytics sessions, channels, top pages and key events | Nothing once Google is connected |
| Social | Followers, engagement and top posts, with drafts for your approval | Approve posts |
| Website | Your site's status; type a change in one box and it becomes a ticket | Ask for changes |
| Integrations | Every source with Connected or Connect, and keys for Zapier, Integrately, Make and n8n | Connect what you use |
| Settings | What your business does, where, for whom, your voice and target searches | Fill it in once |
| Team | Seats by work email, as Member or Admin; a removed seat stops within 30 seconds | Invite your people |
| Billing | Your plan, card and invoices | Change or cancel your plan |
| Branding | Your logo and brand color on every page of your dashboard | Upload your logo |
| Account | How you sign in, and sign out | Nothing |
| Ask TruLata | Plain English answers from your own numbers, and support tickets | Ask anything |
Tabs appear when their source is connected, so a tab that is missing is waiting on a connection. Open Integrations to switch it on.
Questions, answered.
Where do I sign in?
At login.trulata.com with your work email. A single use link arrives, good for 15 minutes; there is no password to forget.
Why are some tabs missing?
A tab appears when its source is connected. Open Integrations and connect it, and the tab arrives filled with your numbers.
Do I have to do the marketing myself?
No. TruLata does the work on a schedule: ads, articles, AI visibility, social drafts and, on the tiers listed on <a href="/product/pricing">the pricing page</a>, outbound. You approve what you want to approve and read what it brought in.
How fresh are my numbers?
Leads and your CRM are live. Google Ads and Analytics run a few hours behind during the day, and Search Console runs 2 to 3 days behind. The header shows when the data was pulled.
How do I reach a person?
Ask on the Ask TruLata tab and it opens a ticket with a number, or email support@trulata.com. A person on our team reads every reply.
See how it would run
for your business.
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