Marketing software for small business that runs the work on a schedule and brings you only the decisions.

Who is this built for?

An owner, not a department. Marketing software for small business is judged on one question: what does it take off the plate of the person who also answers the phone, quotes the job and runs the crew? TruLata is built for a service business that passes three tests at once: a geographic service area, one new customer worth three thousand dollars or more, and no marketing department. Marketing happens at 9pm, when it happens at all.

You already know the alternatives. An agency you cannot see inside. A first marketing hire who leaves with what they learned. Doing it yourself in the evenings. Buying shared leads from a marketplace. Software is the fifth option, and it earns the seat only if it does the routine work without you and never touches your money without you.

The Command Center splits marketing into two kinds of work. The first kind runs on a schedule with nobody watching: sourcing, drafting, watching, counting. The second kind needs a person's judgement: a budget, a bid, an approval. The engines take the first kind. The second kind waits at a gate, and the screen shows you which is which. The use case for a business with no marketing team and the one for the owner who is the marketing department walk through that split from each seat.

What should it never do on its own?

It never spends your money on its own. No scheduled job of ours changes a budget or a bid in your ad account; a person makes that change, and the 7:05am watch reads the account's change history and user list, including the recommendations Google applies on its own. One anonymised case is why the watch exists: a Google auto-applied recommendation flipped an AI-driven setting on across three search campaigns in one second under a client staff login and ran 26 days. Impressions went up roughly five times, cost went up 65 percent week over week, and conversions stayed flat. Stripe is read only; nothing here creates a charge or a refund.

It never sends email without a record. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends. Named accounts are always reviewed by a person.

It never writes to your accounts from the screen. What you can do from the page is short: set a lead outcome, request a website change, or request a content, keyword, category or targeting change. Each request goes to the team, is logged and comes back with a ticket number. None of them writes to Google Ads, your CRM, your site or your Business Profile directly; a person makes the change. The security page lists every write path.

It never holds a password. Every Google connection is a manager invitation you send from your own console and can revoke there on the day you choose. Our team connects your CRM or booking platform, Stripe, ActiveCampaign and your website forms from the inside, with access you grant during setup. There is no wizard and nothing to paste.

What does it cost, and how long until I see my own numbers?

A flat monthly figure, month to month, with nothing metered behind it. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Everything a tier carries is in that number. There is no setup fee on the published tiers; setup takes two to four weeks and none of it is billed. An annual commitment takes twenty to twenty-five percent off the monthly. Want a named strategist and a plan on top? A managed strategy retainer sits on any tier and is scoped with you, so it carries no number here. The pricing page lists what each tier carries, row by row.

Two to four weeks to your own numbers. Week one is access: the manager invitations on Analytics, Search Console, Ads and Business Profile, the CRM link, the website and its forms, and your login working. Week two is the first pull, which fills the Overview with your numbers, plus the answer-engine baseline, the keyword set for the search view and the ads watch starting on your account. Weeks three and four are the content cadence, the first ads reports, the email flows and your goals. A view whose source is not linked stays off. The setup page walks through each week.

Your login is a single-use link from login.trulata.com, sent to the email on your seat. Cloudflare Access checks who you are; our seat list decides what you may open. Remove a seat and the revocation takes effect within 30 seconds.