Know which dollar booked the new patient, and which request never started care.

Is this built for a chiropractic practice?

Yes. It is built for a chiropractic practice, whoever runs its marketing. A patient chooses a practice they can drive to, and a practice with more than one location fits the same way, location by location. Won on the screen is the patient who started care: the exam, the report of findings and the visits in the plan, not a first adjustment. The marketing is done by the doctor after the last patient, or by the front desk between check-ins, when it happens at all, and that is the seat the product was built for. It is not limited to that seat: a practice with a marketing hire still gets one screen with every connected source on it and the record of every change made in its accounts.

The moment a new patient chooses is short. A neck that will not turn, a headache that keeps coming back, a driver two days after a collision: they search on a phone, read the rating and the first few reviews, and book the practice that looks like it will see them today. The front desk is the funnel. The request arrives as a form, a booking or a call, and if nothing on your side records where it came from, a new-patient offer keeps getting judged on clicks.

TruLata is built for that practice. It counts the requests your website forms record and where each one landed, reads the reviews and rating on your Business Profile, watches your Google Ads account every morning, and shows all of it on one screen that refreshes because you opened it. The scheduled work runs whether anyone is at the front desk. The judged work, a budget or a bid, moves within the limits set for your engagement and lands in the account's own change history. The page for a business with no marketing team covers that split.

What runs without me, and what still needs a person?

Your Google Ads search campaigns are managed for you on all tiers, so the new-patient offer campaign is built and adjusted by a person on our team. Every morning at 7:05am Eastern a watch reads your account's change history and its user list, then separates our own writes and routine noise from material changes by anyone else. A recommendation Google applied on its own, a setting switched on under any login, or a new address given access goes to your team the same day, with the date the change was made and the login that made it. Where your forms feed the lead sheet, a second watch at 7:20am Eastern runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a stalled campaign is flagged the next day rather than at the end of the quarter. The ads page covers both watches.

On Launch, Growth and Command, the content engine researches and drafts the article a patient reads before booking, on your cadence. Each topic passes a demand gate on real search volume and what already occupies the result page, the research step cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image generated for it. Auto-publish is a per-client setting, so a piece goes out on the cadence or waits for approval, which matters when the doctor wants to read every clinical sentence first. On Growth and Command, Meta ads run alongside search, and page and social metrics appear where the account is connected, on Meta's schedule. On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a practice can be referral sources rather than patients, finds a deliverable address for each one or routes it to a contact-form path, and drafts an opener into a review-first queue. A fallback snapshot is baked every night at 12:01am Central, so a failed pull leaves the previous page up rather than a blank one.

Anything that spends money moves within set limits, with a person in the loop. A budget or bid change in your ads account is made within the limits set for your engagement and lands in your account's own change history. A prospect email leaves the review-first queue when a person releases it, or when the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change. Each request lands with the team and is logged, and a request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a chiropractic practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads run on Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures.