See which search, post or review sent the new client to your chair.

Is this built for a hair salon?

Yes. TruLata is built for a hair salon that books clients from the neighborhoods around it, from a salon with a handful of chairs to a group with several locations, which fits the same way, location by location. The marketing often belongs to the owner, who is behind a chair for most of the day and answers the direct messages between clients, or to a front desk manager who also runs the book; a salon with a marketing manager gets the same screen to report from. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every new-client request is counted from your own site, and one screen shows what happened and what it cost.

A new client chooses a stylist as much as a salon. They see the work on Instagram, the color, the cut, the extensions, then check your Google rating and the first few reviews, read the service menu, and book online with the stylist who has an opening. Some services start with a request instead of a booking: a color correction, a set of extensions, a bridal party that needs several chairs on a Saturday morning. Each of those needs a consultation before anyone can put it on the book, and each one arrives through a form or a message.

The first appointment is the one worth counting, because it is where a client's history with your salon starts. So the screen puts each new-client request in front of the front desk the day it lands, with the page it came from one click away, puts the new bookings beside it where your booking platform connects, and asks one question when you are done with each request: what did it become.

What runs while you are behind the chair, and what waits for a person?

On Growth and Command, Facebook and Instagram campaigns run alongside search and are published to Meta through its API, and where we build the ad creative for you, the Creative view appears on your dashboard. Each ad draft shows its image, its copy and its audience before it runs; approve it or ask for changes, and every decision is recorded and reaches our team. Approval sits on the Creative view where you want it, so the stylist whose work is in the ad can see it first. Budget and bid changes are made within the limits set for your engagement and land in the account's own change history.

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under a front desk login, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. On all tiers, our team manages your search campaigns, so a push for new color clients when a stylist's book opens up is a change with a record behind it.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a client reads before booking: what happens at a color correction consultation, how to care for extensions between appointments, what to plan for a bridal trial. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional. On Command, prospects are sourced weekly to the target profile set with you, which for a salon can be the wedding planners, bridal boutiques and photographers who send bridal parties your way.

Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch checks the requests that landed against the conversions Google counted, so a dead tag or a stalled consultation form is flagged the next day. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a client. A content piece with auto-publish off waits as a draft until someone approves it. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Appointment reminders and rebooking messages stay with your booking software today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a salon?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Meta ads, for the Instagram and Facebook campaigns a salon runs on, are on Growth and Command. The content engine is on Launch, Growth and Command. The outbound engine is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the owner and the front desk manager can each sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.