Know which search booked the first massage, and who came back.

Is this built for a massage therapist?

Yes. It is built for a massage therapist in practice on their own, a studio with a few therapists, or a practice with several rooms or locations, and a mobile practice that travels to clients fits the same way. The marketing may belong to the therapist, done between sessions and after the last client of the day, or to a studio owner who also keeps the book full; a studio with a marketer on staff gets the same screen. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every request is counted from your own site, and one screen shows what happened and what it cost.

A new client chooses a massage therapist carefully, because it is a quiet hour with someone they have not met. They search for a massage near me or the kind they want, deep tissue, Swedish, hot stone, a couples massage, read the reviews for how the first visit felt, look at the menu and the prices, and check the booking platform for an opening that fits their week. Some book online straight from the menu, and some ask first: a couples appointment on a Saturday, a gift card for someone else, a chair massage day for an office, a question about which session to choose.

The first appointment is where the relationship starts, and the return visits that follow it are recorded in your booking platform. So the screen reads the bookings from your platform where it connects, puts each request from your own site's form in front of you the day it lands, with the page it came from one click away, and asks one question when you are done with each request: what did it become. Won is the first appointment on the book.

What runs while you are with a client, and what waits for a person?

Your Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads the account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under a login you shared once, or a new address given access to the account, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in your account's own change history, so opening spend when the book has open hours and easing it when it is full are decisions with a record behind them.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a client reads before a first booking: what to expect at a first massage, how Swedish and deep tissue differ, how to talk to your therapist about pressure, what a couples massage involves, how gift cards work. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, so every sentence can read in your own voice before it goes out. On Growth and Command, Facebook and Instagram campaigns run alongside search, and the Creative view appears where we build the ad creative.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a massage practice can be the offices that book chair massage for their staff, the event planners who add it to a day, and the hotels and wedding venues nearby with guests to send. It finds a deliverable address or routes the prospect to a contact-form path and drafts into a review-first queue; a person releases the emails, or the queue releases them on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.

Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or a request form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a client. Replies to reviews are in your voice and stay with you, and appointment reminders stay with your booking software today. From the screen you can set what a request became and request a website, content, keyword or targeting change, and every change made through the screen is written to an audit log with the address, the request and the result.

Which tier fits a massage practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine, for chair massage and event work with nearby offices and planners, is on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, so the owner and a lead therapist or front desk manager can each sign in with a seat of their own, and a seat you remove is revoked within 30 seconds. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page.