Know which dollar sent the burst-pipe lead, and what it turned into.

Is this built for a plumbing company?

Yes. It is built for a plumbing company that sells its service across a territory, whoever runs the marketing, and a company with more than one branch fits the same way. The work runs from the water heater replacement and the repipe to the sewer line and the slab leak, and every one of them starts as a search on a phone. The person doing the marketing is often the owner or the office, between jobs, at 9pm when it happens at all.

The moment a plumbing customer chooses is short. The pipe bursts, the homeowner searches on a phone with water on the floor, reads the rating and the reviews, and calls the first company that looks like it will pick up. Emergency intent does not wait for a callback, and when the call goes to someone else, nothing on your side records that it happened. So the marketing keeps getting judged on clicks.

TruLata is built for that owner. Where your forms feed the lead sheet, it counts each form lead where it landed, reads the reviews and rating on your Business Profile, watches your Google Ads account every morning, and shows all of it on one screen that refreshes because you opened it. The scheduled work runs whether anyone is at a desk. The judged work, a budget, a bid, an approval, stays within the limits set with you. The page for a business with no marketing team walks through that split from the owner's seat.

What runs without me, and what still needs a person?

Your Google Ads search campaigns are managed for you on all tiers, and every morning at 7:05am Eastern a watch reads your account's change history and its user list, then separates our own writes and routine noise from material changes by anyone else, including the recommendations Google applies on its own. What is material reaches the team the same day, so a setting switched on under any login, or a new address given access, is known the next morning. Where your forms feed the lead sheet, a second watch at 7:20am Eastern runs five checks across the sheet, GA4 and Ads. It sets the leads that landed against the conversions Google counted, so a dead tag, a blind ad account or a stalled form is flagged the next day rather than at the end of the quarter. The ads page covers both watches.

On Launch, Growth and Command, the content engine researches and drafts articles on your cadence. Each topic passes a demand gate on real search volume and what already occupies the result page, the research step cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image generated for it. Auto-publish is a per-client setting, so a piece either goes out on the cadence or waits for approval. On Growth and Command, Meta ads are managed alongside search, and page and social metrics appear where the account is connected, on Meta's schedule. On Command, the outbound engine sources prospects weekly to the target profile set with you, finds a deliverable address for each one or routes it to a contact-form path, and drafts an opener into a review-first queue. Underneath all of it, a fallback snapshot is baked every night at 12:01am Central, so a failed pull leaves the previous page up rather than a blank one, and the page refreshes when you open it.

Anything that spends money stays within limits set with you. A budget or bid change in your ads account is made within the limits set for your engagement and lands in your account's own change history. A prospect email leaves the review-first queue when a person releases it, or when the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified, and not-interested and bounced addresses are suppressed. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change. Each request lands with the team and is logged, and a request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a plumbing company?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month at a flat monthly figure, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures as every other page on this site.