See every intake request, and which reached a first appointment.

Is this built for a group mental health practice?

Yes. It is built for a group practice or clinic with several clinicians, whether they work from one office, several offices, or by telehealth across the state, and a practice that runs all three fits the same way, each office and the telehealth program read on its own. The marketing may sit with the owner between supervision and a caseload, with the practice manager beside payroll and credentialing, or with a marketing lead, and each of them gets the same screen. The search, the ads, the content and the counting run on a schedule whether anyone had time this week, every intake request is counted from your own site, and one screen shows what happened and what it cost.

A group practice is chosen twice. First the client chooses the practice: they search on a phone, read the practice's pages and its rating, and check whether you take their insurance, whether there is an office near them or telehealth, and how soon someone can see them. Then your intake coordinator makes the match: a clinician whose focus fits the request, an opening that fits the client's week, and a way to pay that works for both. A request that comes through your own site's form is yours alone, written to your lead sheet the moment it lands, and the coordinator starts from that row.

Growth in a group practice is open hours filled. When a new clinician joins with an empty schedule, the practice needs requests for the kind of work that clinician does, in the office or the state where they see clients, and the ads and the pages have to follow. So the screen puts each intake request in front of the coordinator the day it lands, with the office or telehealth choice and the page it came from on the row, and asks one question when the coordinator is done with it: what did it become.

What runs while your clinicians are in session, and what waits for a person?

Every mapped Google Ads account is watched every morning. At 7:05 Eastern the ads change watch reads each account's change history and its user list, sets our own writes and routine noise aside, and raises a material change made by anyone else the same morning, including a recommendation Google applied on its own. A setting switched on under any login, or a new address given access, reaches the team the next morning rather than at the end of the month. Where we manage your search campaigns on all tiers, a budget or bid change is made within the limits set for your engagement and lands in the account's own change history, so moving spend toward the office or the service where clinicians have open hours is a decision with a record behind it.

On Launch, Growth and Command, the content engine researches and drafts, on your cadence, the articles a client reads before requesting an intake: what happens at an intake appointment, how a practice matches a client with a clinician, how in-network and out-of-network coverage work, what a telehealth session is like. Each topic passes a demand gate on real search volume and what already occupies the result page, the research cites current sources, the dedupe reads the titles already published on your site, and each piece is filed as a Google Doc in your Drive with a featured image. Auto-publish is a per-client setting and approval is optional, which matters when a clinical director reads every sentence before it goes out. On Growth and Command, Meta ads run alongside search.

On Command, the outbound engine sources prospects weekly to the target profile set with you, which for a group practice is the people who refer: primary care and pediatric practices, school counselors, college student services, employee assistance programs, and the solo practices that refer out when their own schedules are full. It finds a deliverable address for each one or routes it to a contact-form path and drafts an introduction into a review-first queue; a person releases each email, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends.

Every day at 7:20 Eastern, where your forms feed the sheet, the lead watch runs five checks across the sheet, GA4 and Ads, so a dead tag, a blind ad account or an intake form that stopped submitting is flagged the next day rather than at the end of the quarter. Every night at 12:01 Central a fallback snapshot is baked, and a failed pull leaves the previous page up. What stays with a person is the judgement: the limits on spend, and anything that answers a client. A content piece with auto-publish off waits as a draft until someone approves it, and appointment reminders and messages to current clients stay with your EHR today. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change; each lands with the team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier fits a group practice?

Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads run on Growth and Command. The outbound engine, the one that sources referring offices, runs on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command, which is the number to check for a practice where the owner, the practice manager and the intake coordinator each sign in. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures.