Know which form sent the spring repair lead, and which lead became a door.

Why does a garage door customer decide in one search?

Because the door is the problem right now. A torsion spring lets go at six in the morning with the car inside. A cable snaps and the door hangs crooked in the track. The homeowner is not researching garage door companies. They are standing in the garage with a phone, reading the first few results and the map pack, scanning a handful of recent reviews and the replies under them, and calling the company that looks like it will show up today. The whole decision happens in one session on one phone, and it goes to whoever is visible and trusted in that minute.

That same search is where the replacement work starts. A repair call turns into a replacement when the panels are rusted through or the door is older than the opener, and a full door or a two-car install begins as the same spring call from the same phone. Other shops bid on the same repair keywords, and a lead marketplace sells the same homeowner to several shops at once. At many garage door companies, the marketing is done by the owner or the office manager between dispatches, if it is done at all.

TruLata is built for that shop. You drive to the door across a service area, and whoever runs the marketing, the office between dispatches or a marketer on staff, reads one screen. Search, ads and content run on a schedule whether or not anyone had time, every form lead is counted from your own site with what it became beside it, and one screen shows what happened and what it cost. The door is open wider than that description: a company with several trucks or several territories reads the same screen, and the industries page shows what it leads with for every trade.

What runs while my crew is out on doors?

The watching. Every morning at 7:05 Eastern the ads change watch reads the change history of your Google Ads account and the account's user list, and separates our own writes and routine noise from a material change made by anyone else, including a recommendation Google applied on its own. A setting switched on under any login, or a new address given access to the account, is on your team's desk the next morning rather than a month later. The user list is read directly, because a change to who can see your account does not log as a change event. Google Ads search is managed on all tiers, and the person reading that morning's record is on our team.

Every day at 7:20 Eastern, where your site's forms feed the lead sheet, the lead watch runs five checks across the sheet, GA4 and Ads. It checks the leads that landed against the conversions Google counted, so a dead tag, a blind ad account or a stalled form is flagged the next day instead of at the end of the quarter. On Launch, Growth and Command the content engine researches and drafts on your cadence; each topic passes a demand gate on real search volume, and each piece is filed as a Google Doc in your Drive with a featured image. On Growth and Command Meta ads are managed alongside search. On Command the outbound engine sources prospects weekly to the target profile set with you, and prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged. Every night at 12:01am Central a fallback snapshot is baked, and a failed pull leaves the previous page up rather than an empty one. When you open the screen it loads that snapshot first and pulls live numbers behind it.

Some of it stays with a person. A change to a budget or a bid in your ads account is made within the limits set for your engagement and lands in your account's own change history. A reply from a prospect is classified and shown, and a not-interested reply or a bounced address is suppressed from further sends. A content piece with auto-publish off waits as a draft until someone approves it. Your reviews are read onto the screen; answering them, and how quickly, stays with you or your office, and the reply sits on the listing for the next homeowner to read. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change. Each request reaches your team as a logged ticket, and the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

Which tier does a garage door company start on?

Start on Starter unless you want an engine running from day one. Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. That is the screen described above. The content engine is on Launch, Growth and Command. Meta ads are on Growth and Command. The outbound engine is on Command. Command adds the outbound engine, social media management and your full marketing team, always on, and it is scoped per engagement rather than priced on the site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and committing annually takes twenty percent off the monthly. The pricing page carries the same figures.