Run marketing for any service business, or list homes and work leads.
TruLata is an AI marketing platform for service businesses, one TruLata dashboard where search, ads, content, outbound and email run on a schedule and every lead is counted. Real Geeks describes itself as growth software for real estate agents, with a home search website, a CRM and optional lead packages. Real Geeks's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Real Geeks presents itself as software for real estate agents, teams and brokers, with a website, CRM and lead packages as the system it sets up for you.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty to twenty-five percent. Command is scoped with you. The same figures sit on the pricing page.
The pricing page lists the Real Geeks Platform with a setup fee and two users included, then shows optional add-ons priced per month, such as lead packages, AI texting and MLS board feeds. Commitment terms are shown, and the site describes signing a new term for a new lead guarantee.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, ad creatives and your full marketing team, always on.
Real Geeks includes an IDX website, a CRM, marketing and automation, and training and support, with campaign management offered as lead package add-ons. It also describes AI texting for leads, with AI email and AI voice listed as coming soon.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Your own count, checked every morning
- Your site's forms, in a lead sheet
- Conversions Google Ads counted
- Events GA4 recorded
- A dead tag, flagged the next day
- A blind ad account, flagged the next day
Trust your own count.
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Real Geeks how you would see a change made to your ads account last week, and who holds access to it today.
What the 7:05am ET watch reads
- The change history of every connected ads accountWhat changed, and when
- The list of who holds accessAnyone added to the account
- Our own writes, on the same historyWhat our team did, on the same record as everyone else's
What do I keep if I leave?
Keep your accounts. Every Google connection is a manager invitation you grant and can revoke in your own console, we hold no passwords, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Real Geeks who owns the ad account, the analytics property, the website and the domain on the day you leave.
Yours on the day you leave
- Every Google account, revoked from your own console
- No passwords held by us
- The lead sheet, where it is
Ask Real Geeks who owns
- The ad account
- The analytics property
- The website
- The domain
Put these to Real Geeks, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
Does Real Geeks generate leads for me, or do I bring my own traffic?
Real Geeks sells lead packages as add-ons that run paid campaigns on social and search, with a success manager attached, and it publishes a lead guarantee tied to a commitment term. TruLata runs search, ads, content, outbound and email on a schedule and counts every lead from your own site in one TruLata dashboard.
How fast does Real Geeks say I can be live, and what support hours does it publish?
Real Geeks describes a demo, then a personal website live in two weeks or less, and publishes weekday support hours with a phone number. TruLata gives you one screen that shows what happened and what it cost, with the team that built it running it.
Where do the details about Real Geeks come from?
Real Geeks's own website, read in September 2026. If something on this page no longer matches what Real Geeks publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Open the live demo See pricing
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.