Read the demand before you enter a market, and count the leads your forms record after.
Market entry starts with a number you can open, not a deck. Before you spend, read the demand for the phrases the new market types and whether ChatGPT, Gemini, Claude and Grok already name you. After you launch, count every lead your own forms record.
What does market entry consulting get me?
A go or no-go on measured demand before you spend, and a launch judged on your own records after. A market entry is a new service line, a new customer segment, or a territory your trucks do not cover yet. Two questions decide it: do enough people there want this, and will they find you? TruLata already reads the numbers that answer both.
The consulting is the judged work on top. We define who the entry is for, position the offer against what that buyer can already choose, pick the channel that proves the motion first, and write a launch plan with an owner, a sequence and the numbers that judge it. Its keyword set, target accounts and goals are written into your dashboard, so the plan and the measurement are the same screen.
It is built for a business that sells a service. The consulting is offered nationally: your service area is the geography, whether that is one territory, several locations or the whole country. Opportunity finding decides which market is worth entering at all. This page starts once you have chosen one.
Before you spend
- Search demand from Google's keyword planner
- Which of ChatGPT, Gemini, Claude and Grok name you
After you launch
- Every lead your forms record, with an outcome
- Goals on the Overview, with an on-target mark
What does TruLata read for a market entry?
Demand first. The phrases a buyer in the new market types go into your target keyword set, and the content engine's demand gate reads each one against Google's keyword planner, through our Google Ads access, for the United States in English by default. A phrase the planner returns nothing for reads as unknown, never as zero. Search Console adds the queries you already appear for, with impressions, clicks and average position, two to three days behind; the positions are its own averages, not a rank tracker. The search visibility page walks through the view.
Then the answer engines. During setup the question set is written with you, the questions a buyer in that market would type, and the AI visibility view puts each one to ChatGPT, Gemini, Claude and Grok through its own API, with web search on, and records which answers named your business. That is your baseline, taken before you enter. A blank answer is a measurement error and leaves the denominator, never a miss. The set is re-run as the program moves, with the date of the run on the card. The AI visibility page shows it question by question.
After you launch, the lead ledger. When someone submits the form on your site, the form handler appends the row to a lead sheet server-side and emails your team, and the Leads view reads that sheet newest first. Set an outcome on each lead from the screen and it is written to the lead record, so the entry is judged on leads that became jobs rather than on clicks. Google Ads sits beside it with spend, conversions and cost per conversion, and Stripe with payments, read only. Each source carries its ceiling: your CRM, Stripe and website leads are live; Google Ads and GA4 lag hours intraday; Search Console runs two to three days behind. The leads page covers the ledger.
Market entry starts with a number you can open, not a deck.
What runs on a schedule, and what stays with a person?
The measuring and the watching run on a schedule whether anyone is at a desk. On Launch, Growth and Command, the content engine researches and drafts articles for the new market on your cadence. Topics pass a demand gate on real search volume and what already occupies the result page. Each piece is filed as a Google Doc in your Drive, published on the cadence or awaiting approval. On Command, prospects are sourced weekly to the target profile set with you. The ads change watch reads your Google Ads change history every morning at 7:05am Eastern, the lead watch runs at 7:20am Eastern where your forms feed the sheet, and a fallback snapshot bakes every night at 12:01am Central.
The judged decisions stay with a person: the market, the customer, the offer and its price, the keyword set and the question set. A budget or bid change in your ads account is made within the limits set for your engagement and lands in your account's own change history. Prospect emails leave from a review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends. A named account you hand us is always reviewed by a person.
The plan lives in the product. Add a target keyword or a target account from the Settings view, or request a content, keyword, category, targeting or website change, and it lands with the team, logged. A request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history. Every one of them is on the record.
The plan lives in the product
- Add a target keyword
- Add a target account
- Request a content, keyword, category, targeting or website change
- Writes go through each platform's API
- Each lands in that account's own change history
- Every one on the record
Can I see it before I talk to anyone?
Yes. Open the demo at demo.trulata.com. It opens with your name and email. It runs on a fictional company called Meridian, every number is illustrative, and it is the same engine code every client dashboard runs. Click a keyword row on the SEO view for its position, change, volume and the page that ranks; volume there is Search Console's count of searches where Google showed the site, not a planner estimate. Open AEO / GEO for the question list, Settings for the target keywords and target accounts, and the Overview for the program goals card.
Then hold it to the ceiling. Volume on the search view is Search Console's count of searches where Google showed your site in the window, not a planner estimate. Positions are Search Console's averages, two to three days behind. The AI view reports named or not named, with the date of its run. A phone lead counts when your CRM records it, and a call-tracking platform you already run connects during setup like any other source with an API.
An entry is judged on what it returned, not on where it ranked. Ranking is not earning, so an entry is held to leads counted from your own forms and payments read from Stripe rather than to a position, and a position on the view is Search Console's average for the query rather than a rank tracker's guess. Proving which dollar made the phone ring starts from the same records.
An entry is judged on what it returned, not on where it ranked.
Which tier carries the measurement base?
Starter includes the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The search view is on all tiers, the AI visibility program on all tiers and the lead ledger on all tiers. Google Ads search is managed on all tiers. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command. The outbound engine runs on Command. Command adds the outbound engine, social media management and your full marketing team, always on, is scoped per engagement and carries no number on this site.
Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is month to month with nothing metered, and an annual commitment takes twenty percent off the monthly. The pricing page carries the same figures.
The measurement base
Search view
- all tiers
AI visibility program
- all tiers
Lead ledger
- all tiers
Can your team run the market entry for me?
Yes. Command adds the outbound engine, social media management and your full marketing team, always on, scoped per engagement, so our team runs the program. The managed strategy retainer sits on top of any tier, scoped with you, and puts strategy, optimization and the approvals on our side. For a market entry that is the consulting itself: the read on demand, the customer, the positioning and the offer, the channel that proves the motion first, the keyword set and the question set, and the launch plan with its owner, its sequence and the goals the Overview holds the program to. Neither carries a number on this site.
Either way the record is yours. Every change our team makes in your ads account lands in the account's own change history under our login, and the same 7:05am Eastern watch sorts it as ours. Every request and every send is logged, the content archive stays in your Drive, and the same views measure our work as they would yours. The managed page covers both, and the published tiers underneath them are on the pricing page.
This page is one service on the services hub. Scaling solutions and a fractional CMO carry a working entry forward. Search and AI search, paid search and content creation are the channels a launch runs on, and digital marketing runs them as one program. HVAC companies, roofers and solar installers show the same screen from one trade's seat.
- The read on demandKeyword planner volume and the AI baseline
- The customer and the offerWho the entry is for, positioned against what that buyer can already choose
- The first channelThe one that proves the motion first
- The keyword set and the question setWritten into your dashboard
- The launch planAn owner, a sequence, and the goals the Overview holds it to
What a market entry is measured on.
| What | Where it comes from | How fresh |
|---|---|---|
| Search demand for the market | Google's keyword planner, read by the content engine's demand gate through our Google Ads access, United States and English by default | Average monthly searches as Google reports them; a phrase not returned reads as unknown, never zero |
| Queries, impressions, clicks, average position | Google Search Console, your property | 2 to 3 days behind, set by Google |
| AI answers naming you | ChatGPT, Gemini, Claude and Grok, each through its own API, web search on | As of the run dated on the card; baseline, then re-run as the program moves |
| Website leads | Your site's form handler, appended to a lead sheet server-side and emailed to your team | Live; on the screen when you open it |
| Spend, conversions, cost per conversion | Google Ads | Hours behind; change history read daily at 7:05am ET |
| Sessions, sources, pages, key events | Google Analytics 4 | Hours behind intraday |
| Payments | Stripe, read only | Live |
Every number here is a measurement of what people searched, asked or submitted. Positions are Search Console's own averages, two to three days behind. The answer-engine card carries the date of the run it shows. A phone lead counts when your CRM records it. Every market statistic on this page is measured on your own accounts, and your service area is the geography.
Questions, answered.
How do you measure demand in a market before I spend anything?
Two ways, both on TruLata. The content engine's demand gate reads each phrase in your target keyword set against Google's keyword planner, through our Google Ads access, for the United States in English by default; a phrase the planner returns nothing for reads as unknown, never as zero. The AI visibility view puts the questions a buyer in that market types to ChatGPT, Gemini, Claude and Grok, with web search on, and records which answers named your business, as a baseline taken before you enter.
Does market entry mean a new city?
Not necessarily. It means a new service line, a new customer segment, or a territory your trucks do not cover yet. The service is offered nationally: your service area is the geography, and the same screen and the same team serve it wherever it is.
What do I have to connect?
Manager invitations on your Google Analytics property, your Search Console site, your Google Ads account and your Business Profile listing, each granted in your own console and revocable there. Our team connects your CRM or booking platform, Stripe, your email platform and your website forms from the inside with the access you grant during setup, and you keep every password.
Who decides the budget once we launch?
Our team, within the limits set with you. Google Ads search is managed on all tiers, and every budget or bid change lands in your account's own change history, which the watch reads every morning at 7:05am Eastern and sorts by who made it. You read that history in your own console for as long as Google keeps it.
Do you send outreach into the new market on your own?
Where your tier carries the outbound engine, prospects are sourced weekly to the target profile set with you and every draft lands in a review-first queue. Prospect emails leave that queue when a person releases them, or when the queue releases on the schedule set for the engagement, and every send is logged with the draft, the mailbox and the time. Replies are classified and shown, not-interested or bounced addresses are suppressed from further sends, and a named account you hand us is always reviewed by a person.
What does market entry consulting cost, and how long does it take?
The managed strategy retainer is scoped with you and carries no number on this site, and Command is scoped per engagement. The measurement base underneath is the published ladder: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement, month to month, nothing metered.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Start 7 days free Open the live demo
No card. It ends on its own after 7 days unless you add one. See pricing.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.