The rules of SEO are being rewritten in real time. As AI search engines like Google's AI Overviews and tools like ChatGPT begin shaping how information is delivered and consumed, digital marketing is undergoing a seismic transformation. This article explores why traditional SEO tactics are fading—and why that’s good news for brands ready to lead with clarity, authority, and thought-driven strategy. If you're still chasing keywords, it's time to evolve.