This updated guide provides a forward-looking perspective on how the scientific method is evolving in the age of advanced artificial intelligence. We will explore how trends like autonomous analytics and agentic AI are reshaping what is possible and provide a practical, six-phase roadmap for businesses to not only adapt but to lead in this new era of experimentation.

This article will walk through the biggest marketing shifts expected to define 2026, and what you can do now to get ahead of them.