This guide, informed by our work at TruLata, is primarily for founders of venture-backed B2B startups, particularly in SaaS and deep tech, who are navigating the pressures of scaling in a capital-constrained environment. While the principles of efficiency and data-driven decision-making are universal, the specific tactics and investment levels discussed here are most relevant to companies aiming for high growth and market leadership. Bootstrapped or direct-to-consumer (D2C) startups will find the underlying themes valuable, but will need to adapt the execution to their unique economic and operational realities.