EXAMPLE: Say you are a lawyer specializing in personal injury cases in Seattle, WA. You want to ensure that your business pops up in the top search results whenever someone in the area punches something like “personal injury lawyer” or “Seattle personal injury attorney” into a Google search. In fact, just try punching ‘personal injury lawyer in Seattle’ into the Google search bar. Check out the first few results. You’ll notice that the results at the very top of the page (perhaps the top 3 or so) have a little box to specify that those results are actually an ‘ad.’ That means that business has invested in Pay Per Click ads associated with the keywords they want to target. These ads will likely capture the attention of someone looking for a lawyer far before the 10th or even 5th result is considered.
Pay Per Click (PPC) search engine marketing is a relatively straightforward, low-cost, and proven effective way to advertise your business and target your actual audience more easily.
Our TruLata team will help you determine where and how to advertise your site, whether via Google or Facebook and do custom research on what specific keywords your potential clients may be typing into the Google search bar when they are seeking out the services you provide.
When you opt for PPC advertising, we will create and manage your pay-per-click Google Ads tailored to your target demographics. We will use techniques such as A/B variant testing to generate increasingly better results. We will run these ads on a data-driven feedback loop to reduce your cost per click over time, generating increasingly improved results for less money.
The more people click on your ads, the higher your website traffic will be. The more traffic you get, the higher you rank with search engines, leading to even more traffic. This cycle leads to more and more lead generation and profitability.
Pay-per-click (PPC) is a method of purchasing targeted advertising space on Internet platforms that takes advantage of organic search terms. Advertisers pay the owners of a web space, such as a search engine results page or a specific webpage, a certain amount of money each time an Internet user clicks on their specific ad.
With the right price per-click, the right ad placement, and the right number of clicks purchased, PPC can produce an impressive return on investment.
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