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Meet Your Marketing Team

Here at TruLata, we’re a group of hardworking yet easy going marketing professionals ready to level-up your in-house marketing approach. We’re a thriving marketing agency with the scrappiness and creative edge of a startup. Our team aims to balance professionalism and personality. We’re serious about our work, but don’t take ourselves too seriously. We aim to prioritize personableness, establishing lasting working relationships and creating positive experiences with all our clients. Keep scrolling to learn more about the talented individuals that make up our core global team.

Tracewell Gordon

Trace gordon

Chief Executive Officer

Trace is a highly successful serial entrepreneur and business consultant who began his professional career in accounting for a large firm in Los Angeles. From there, Trace attended graduate school in Washington DC, where he studied Business Analytics and Corporate Law at the Catholic University of America. He since studied at Harvard Business School, completing Executive Education programs in Strategy and Management.

While studying in DC, Trace founded, grew, and sold his first startup. He has since founded and consulted for countless other businesses, consistently playing instrumental roles in their successful growth. At TruLata, Trace utilizes his breadth of knowledge and experience to dramatically improve operational and marketing processes, helping clients drive sales and increase online visibility through cutting edge technologies and innovative solutions.

Trace has a beautiful wife and two kids. Fun fact, TruLata is actually a combination of his family’s names (Trace, Agata, Luka, and Adeline)! If you’re ever on a video call with him, you’ll see his awesome guitar collection. If you’re nice, he might even show his colorful collection of running shoes.

nic cocco

Chief Creative Officer
Nic is TruLata’s Chief Creative Officer with over thirteen years of experience working in marketing and outreach. They earned a BFA in Drawing and Painting from the University of North Texas in 2010. Nic started their professional career coordinating outreach programs at the UNT Office of Sustainability and eventually ended up in the private sector as a graphic designer and content creator. They also sat on the advisory board of a creative reuse non-profit for over five years. 
Nic joined TruLata in 2019 as a content creator. Today, they specialize in leading teams, directing strategy, and overseeing any and all creative projects. As someone who has worked in various industries, Nic’s philosophy is to create a bespoke strategy and creative approach to every client’s needs. Nic believes no one organization is alike, so every plan of action is unique. 
In their spare time, Nic loves to read books, hike mountain trails, or play the Ukulele for their cat Squints. 

Jeffrey Perry

Director of Business development

An Oklahoma City native, Jeff graduated from the University of Oklahoma with a bachelor’s degree in public relations. At TruLata, Jeff brings elite customer service above all else. “Sales, client relations and referrals all fall in line when customer service is the main focus.” He has been called a Positivity Monster for his undying effort in this pursuit.  

After college he worked in finance and started a family in Denver, Colorado with his wife Meghan. They have two beautiful daughters, Jane and Riley. Now residing back in OKC, he lives in the beautiful arts district of Paseo. His true passion (outside of customer service) is running, logging 25+ miles a week! 

Joshua chaffee

Director of content development

Joshua is an accomplished SEO specialist and passionate writer originally from Seattle, WA. With over 9 years of experience in the field, he excels in optimizing search engine performance.

Currently residing in the Caribbean for the past 5 years, Joshua’s love for travel and exploration has shaped his global perspective. Together with his wife Tatyana, they embark on shared adventures and discover inspiration in the region’s rich culture and around the world. When not crafting captivating content, Joshua won’t seem to stop buying new fish and building fishtanks to fuel his addiction to fishkeeping.

Paul Chandy

Director of Digital media strategy

Meet Paul Chandy, a seasoned professional with 15 years of experience in the fields of SEO optimization, paid ad management, and social media expertise. Known for his meticulousness, he ensures every cent and keyword of TruLata’s clients are fully leveraged!

Beyond work, Paul is a devout gospel enthusiast, a food lover, and a person with a heart as big as his sense of humor! His fondness for authentic Indian cuisine equals his deep passion for his faith. When he isn’t lighting up the room with his jokes and infectious laughter, he savors quality moments with his children, who are the light of his life.

Jaime De La Cruz

Director of Sales

Jaime’s responsibilities include fulfilling our clients marketing needs, project management, and overseeing visual assets and content writing. Jaime is excited to use his 20 years of sales, management, marketing and branding experience to contribute to the success of our clients.

As a creative he also used his skill set to create Corsa Pro Coffee. As the founder he’s taken great personal interest in branding and product development. He’s also adept in product manufacturing, distribution, account management, B2B and direct to consumer sales.

Shania freel

Web designer & content writer

Shania designs modern business and eCommerce websites. Her strengths include creativity, positive communication, attention to detail, and patience for sticking with even the most monotonous and fiddly of tasks. She aims to work efficiently without compromising on quality or human relations. Beyond web design, Shania has a handful of other marketing skills, including graphic design, content writing, SEO, and project management. These skills combine to help her understand how to design more engaging, higher traffic websites. 

Originally from Washington State, Shania attended Peninsula College where she received AA degrees in both Web Design and Graphic Design. She has worked with several marketing companies, learning new skills and tools along the way. She specializes in the Elementor plugin for WordPress, building dynamic, intuitive websites. 

Outside of work, Shania enjoys learning new languages, thrifting, weaving, drinking coffee and tea, baking, reading, and traveling with her husband.

Vered Kleinberger

Content Creator

Vered thrives on learning new things and helping people. She began her career in graphic design out of necessity; she started a non-profit organization that needed a website so she taught herself html and Photoshop. Her studies in Cultural Anthropology and her passion for art and drawing were the perfect foundation for her future in marketing and design.

Vered quickly expanded her skills since she’s stubborn and wants to learn how to do everything herself. As a result, after almost 20 years of creating, collaborating, and learning, she is an expert in photo editing, vector illustration, graphic design, website creation, print layouts, content editing, and more.

When she’s not on the computer, she’s probably walking her pups or playing in the dirt. She is slightly obsessed with growing food, natives, and other beneficial plants, so while she’ll never profess to being a professional gardener, she describes herself as someone who’s just played with plants her entire life.

Farhad Shaon

web designer

In 2021, TruLata welcomed Farhad to their team. As a proficient UI/UX designer, he brings along with him a wealth of experience spanning five years in the industry. His educational background is in business administration, with a specialization in marketing, which further enhances his value to the TruLata team. Clients appreciate his amicable and cooperative nature, meticulous attention to details, as well as his dedication and ownership towards the projects he takes on.

When not immersed in his professional pursuits, Farhad indulges in his passion for cinema, particularly classic films. He currently calls the city of Dhaka, Bangladesh his home.


Aaron Mete

web developer

As one of TruLata’s website developers, Aaron harnesses his tech expertise to create online solutions for business efficiencies and growth. With decades of coding experience in HTML, CSS, PHP and JavaScript, Aaron turns clients’ unique desires into impressive websites.

18 years of experience has made Aaron a troubleshooting expert, and he’s been crafting code and bringing our clients’ vision to life since 2021. Fueled by medium roasted coffee beans and sunshine, when Aaron isn’t building websites he’s playing guitar or flying planes.

After originally studying MicroComputer Technology in 1997, when the internet was in its infancy, he then went on to complete a Bachelor in Aviation Technology. He now travels the world as a web developer and an airline pilot.

Supported by dozens of other team members


We have dedicated teams composed of dozens of graphic designers, web designers, content writers, SEO specialists, PPC specialists, and developers working diligently to grow our clients’ brands.

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