Your logo, your name, on every page your team opens.
Upload a logo and name the workspace, and both sit in the header of every view in your Command Center. The interface underneath stays TruLata's, so the screen reads the same on every account and nobody on your team has to relearn it.
Where does my logo show up?
Top right of the header, on every page, beside your workspace name. Open the Branding view, drop in a PNG, SVG or JPG up to 2 MB, and the header updates the moment the file loads. There is no reload and no deploy to wait for. Once a logo is in place, a Remove logo button appears under it.
Send a horizontal mark. The header draws your logo 26 pixels tall and up to 124 pixels wide, so a wide wordmark reads clearly and a tall square crest shrinks to a dot. On a phone the header keeps the logo and hides the name text to save the width, so the logo is the one thing that identifies the workspace at every size.
Without a logo you still get a mark. The header shows the initials of the first two words of your workspace name in a small square on the product gradient, so a new account reads as yours from the first sign-in. A file that is not an image, or one over 2 MB, is refused with a message and nothing else changes.
A new teammate sees it before they touch a setting. Sign-in is a single-use magic link from login.trulata.com, and the workspace it opens already carries the default logo and name our team set for you, so there is nothing for them to configure on day one.
What does the brand colour change?
Your record, not the interface. Pick a swatch or type your own hex and the colour is kept with your workspace identity and shown in the view's preview. It does not repaint the Command Center: the buttons, badges and charts keep the product palette on every account.
The preview shows you the header treatment before you leave the view. It draws your mark or your initials, the workspace name, a small Powered by TruLata label, and a sample button, pill and progress bar in the product palette, so you see exactly what a teammate sees at the top of every page.
That is deliberate. The Command Center is one product, and every account looks like the product. You are identified by your name and your logo, never by a tinted screen. A number you read in the demo looks the same in your account, a screenshot a teammate sends you is readable at a glance, and a person who holds a seat on two workspaces never relearns the screen when they switch.
Reset to default is one button. It clears the uploaded logo and restores the name and colour set for your workspace at setup, on the browser where you press it.
What does my whole team see, and what is just mine?
Everyone sees the default; each person can adjust their own screen. The default logo, workspace name and colour are set by our team in your workspace configuration during setup, and every seat sees them on first open. A logo or name you change from the Branding view is kept in the browser you changed it from. It survives a reload there and shows nowhere else. It is held in that browser's site storage as the image itself, so clearing the browser's site data removes it and the default returns.
Take a Tuesday. Your office manager uploads a sharper logo from her laptop and sees it in the header at once; it is still there on Wednesday. Your estimator opens the workspace on his phone and sees the default we set at setup. If the new logo is the one you want everyone to carry, send us the file with a support ticket, from the dashboard or by email, and our team makes it the default for every seat.
Nothing about branding runs on a schedule. The nightly snapshot at 12:01am Central and the live pull when a page opens refresh the numbers, not the header. Your logo is read from the workspace configuration, or from your browser, on each load, and it never waits on a pull.
Nothing you set here is sent to a server. The Branding view has no write path to our systems, your website, your ad accounts, your CRM or your Business Profile, so a new logo cannot change anything a customer sees. The same rule holds across the account views: nothing on the screen writes to Ads, your CRM, your site or your Business Profile directly.
Why does a marketing tool need my name on it?
Because a screen with your name on it gets opened. The Command Center is where your team reads leads, revenue, search and ads every day, and the header is the first thing they see. A vendor's logo there says a report arrived. Your logo there says this is where the business is run.
The split is simple. Your identity sits in the header; the product sits underneath it. The header is the same from Overview to Billing, on the Leads view and the Google Ads view alike, so the person who opens it recognises the screen and the team that supports it sees the same layout on every account. Members and Admins see the same header; roles decide who can invite and revoke a seat, not who sees your logo.
Setup is spent on access and data, not on designing a dashboard. Week one is the access you grant. Week two is the first pull, the baselines, your keyword set and the ads watch. Your logo goes in alongside that work, and the two to four weeks of setup are not billed.
Does this change my website, my ads or anything a customer sees?
No. Branding changes the header of your workspace and nothing outside it. Your website's brand lives on your website. Ad creative is built for your approval on Command, on its own path. Your Business Profile listing, your CRM and your email platform are untouched. Every Google connection stays the manager invitation you granted, revocable in your own console, and nothing in this view changes a grant.
A customer never sees the Command Center. It sits at your own address behind Cloudflare Access with a seat list, so a logo on it is for your team, not your market.
To change your website, use the Website view. A request from there goes to the team and is logged, and a person makes the change on the site. The same applies to a content, keyword, category or targeting change: a logged request to the team, carried out by a person, never by a setting on the dashboard.
What should I check in the demo?
Open demo.trulata.com and go to Branding under Account. There is no form to fill. Upload any PNG, SVG or JPG under 2 MB and watch the header change while you are still on the view. Type a new workspace name and watch it appear beside the mark as you type.
Then look at what does not change. Pick a colour and check the buttons, the badges and the charts: the palette stays put, and that is the product rule you are buying into. Reload the page and your upload is still there, because it lives in your browser. Open the same address in a second browser and you see the default, which is exactly what a teammate would see. Press Reset to default and the sample company's name comes back and the logo clears.
The demo runs the same engine code every client runs, so the Branding view you try is the one your team gets. Every number on the sample screens is illustrative. The header behaviour is not. Open Team next to it while you are there: the seats used against seats available tell you exactly who will see the header you just set.
What the branding view does.
| What | Where it comes from | How fresh |
|---|---|---|
| Logo and workspace name | Set in the view; PNG, SVG or JPG up to 2 MB | In the header at once, on that browser |
| Brand colour | A swatch or your own hex | Kept on record; the interface is not repainted |
| Scope | The header of your workspace | Never the website, ads, CRM or listing |
| Who can change it | Anyone with a seat, for their own browser | The default is set with you at setup |
Branding changes the header your team sees and reaches nothing a customer sees: not your website, not your ads, not your listing.
Questions, answered.
What file types can I upload?
PNG, SVG or JPG, up to 2 MB. A file of any other type, or over 2 MB, is refused with a message and nothing changes.
Who sees the logo?
Everyone with a seat sees the default logo set in your workspace at setup. A logo uploaded from the Branding view shows on the browser it was uploaded from.
Does the brand colour change my website?
No. It does not change your website, and it does not repaint the Command Center either. It is kept on record for your workspace and shown in the view's preview.
Can I go back to the default?
Yes. Reset to default, one button in the view, clears the uploaded logo and restores the name and colour set at setup.
Who can change branding?
Anyone with a seat, for their own browser. To change the default for every seat, send us the file with a support ticket and our team sets it in your workspace.
Is this available on every plan?
Yes. The Branding view is part of the Command Center, on all tiers, and it is never gated by plan.
See it running
before you decide.
The demo is the real product on a fictional company, with no form in front of it. Pricing is three published tiers. Setup on your own accounts takes two to four weeks.
Open the live demo See pricing
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