See what Facebook and Instagram are doing, next to your search, ads and leads.
Connect your Facebook Page and the Instagram account linked to it, and audience and engagement land on the same dashboard as search, ads and leads. The connection reads only. It does not post, and it is not where ads get approved.
What do I see from Facebook and Instagram?
Audience and engagement for your Facebook Page and the Instagram business account linked to it. From the Page: followers, post engagements, page views and post reactions over a 28-day window, plus new follows over a 30-day organic window. From Instagram: followers, post count, reach, views, profile views, accounts engaged, total interactions, likes, comments, shares, saves, website clicks and new follows. All of it lands on the read-only social view as audience and engagement per platform, and each platform row opens to its own figures. We read it whether or not we manage your posting, because the view is for the whole picture, not the part we touch. Top posts sit underneath, listed from the scheduler the posts went out through, not from the Meta read. Ad spend, reach, impressions and clicks belong to the ad account, not the Page. Where you have shared an ad account we read them into our internal reporting; they are not on the dashboard today.
Meta retires metric names from time to time. We request each metric on its own, so one Meta has stopped publishing is left off and the rest of the pull completes. A figure missing from the screen means Meta did not return it, not that something failed quietly.
How do I connect my Facebook Page?
Share the Page into our Meta Business Manager. Where we already run your ads, that is done. You share the Page and the Instagram account linked to it; there is no login form on the dashboard, no OAuth button and no password handed over. Our team links the Page to your business in the per-client map during setup, and the social view appears once it is linked. The access lives on Meta's side, where you granted it, so you can withdraw it there whenever you choose. We gather it in the first setup week, alongside the Google manager invitations, so the first pull has something to read.
There is no wizard on your side. Once linked, the connection is listed in the Integrations view with its status. A Page that cannot be read leaves the previous snapshot in place, never an empty row.
How fresh are the Meta numbers?
As fresh as Meta's insights when the pull runs. The dashboard refreshes when a person opens it, and a fallback snapshot bakes every night at 12:01am Central, so the Meta section is re-read at least once a day. The insights inside that pull arrive on Meta's schedule, not ours. The header stamp says when the data was pulled; it never implies a live feed. We do not call Meta live, because it is not, and the page that defines live per source says the same. Press Refresh in the topbar and a fresh pull starts; the page reloads when the stamp moves. It never shows an error: a slow pull ends in a reloaded page whose stamp says how old the data is.
Is this where my ads get approved?
No. Approvals live in a separate, per-client view that appears only where we run paid social creative for you. The Meta connection reads; the creative queue is where you decide. Each ad draft shows its image, headline and body, with Approve or Changes requested and room for a note. The client is pinned server-side, so one dashboard cannot read another's drafts. An ad runs after you approve it, or, where a run date is set, after that date passes with no objection from you. Ask us to stop an ad at any time from the same screen, even after it starts.
A business that does not run social ads with us never sees an empty approval queue. A business that does never finds its social numbers mixed into its approvals.
Can the connection post to my Page?
No. Nothing in the product publishes to your Page, and the social analytics are labelled read-only on the screen. Nothing the dashboard can write calls Meta; every request we make through the Meta access is a read. Where the creative view is on, your decision writes to the ad's own record on our side, never to your Page or ad account. Every Monday morning a check verifies that each token is still valid, is not within two weeks of expiry, and carries no page-posting permission. Anything off reaches our team the same morning.
Every Meta read can be switched off on our side in one step, without touching your Page.
What the Meta connection reads.
| What | Where it comes from | How fresh |
|---|---|---|
| Facebook Page | Page insights: followers, engagements, page views, reactions, new follows | Meta's schedule; 28 and 30 day windows |
| Insights on the linked business account: followers, reach, views, interactions, saves, website clicks, new follows | Meta's schedule; 30 day window | |
| Top posts | The social scheduler the posts went out through | On each pull |
| Creative approvals | Separate per-client view; your decision recorded against the ad | Live, where we run paid social |
| Connection health | Token validity, expiry and permissions | Every Monday |
| Posting | Not from the product | Never |
The dashboard re-reads Meta's insights when you open it and the snapshot is older than five minutes, and again every night, and the header stamp says when the data was pulled, so you never read a number labelled live that is not.
Questions, answered.
Does it read Instagram as well as Facebook?
Yes. The Instagram business account linked to your Facebook Page is read alongside it: followers, reach, views, interactions, saves, website clicks and new follows.
Do I have to give you a login?
No. You share the Page into our Business Manager, which is already done where we run your ads. There is no OAuth button on the dashboard, and we never hold your password.
Can it post to my Page?
No. Nothing in the product publishes to your Page, and every request we make through the Meta access is a read. Where we run your social, posting happens through your own scheduler, and some clients approve each post there before it goes out.
How fresh are the numbers?
On Meta's schedule. The dashboard re-reads them when a person opens it and the snapshot is older than five minutes, and again every night at 12:01am Central. The header stamp says when the data was pulled.
Why is there no Creative tab on my account?
It appears only where we run paid social creative for you. It is a separate per-client view, not part of the Meta read.
What happens if Meta drops a metric?
It is left off. Each metric is requested on its own, so one Meta stops publishing never breaks the rest of the pull.
See it running
before you decide.
The demo is the real product on a fictional company, with no form in front of it. Pricing is three published tiers. Setup on your own accounts takes two to four weeks.
Open the live demo See pricing
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Four answer engines, measuredChatGPT, Gemini, Claude and Grok, with a published denominator
- A review-first queue on every sendEvery draft waits in a review-first queue and every send is logged.