An operator's room
A focused group of founders, executives, and growth leaders trading what is genuinely working, not a stage of speakers reading slides to an audience on mute. You participate, and you leave with moves you can run that week.
A TWO-DAY EXECUTIVE GROWTH SUMMIT
The Virtual Scale Summit.
Redefining growth, leadership, and what it takes to win in a changing market. Two focused mornings with operators who build, back, and scale companies. Real strategies, real systems, real results.
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WHY ATTEND
Not another AI conference. An operator's growth summit.
This is not a webinar, not a leadership lecture, and not a parade of slides. It is two mornings built to answer one question: how are real organizations growing right now, and what are their leaders doing differently?
What is actually working
Real systems and real case studies across sales, leadership, operations, and scale. The wins and the failures, the lessons behind them, and the practical detail you can apply inside your own organization.
AI as a tool, not the topic
AI runs through the conversation as practical implementation woven into sales, customer experience, and operations, never as hype. You leave knowing what to use, what to avoid, and where it creates a real advantage.
IS THIS FOR ME?
Find your reason to be in the room.
Tap your role and see exactly what you will take away.
SUMMIT OUTCOMES
Leave with moves you can run that week.
Every session is built to send you back with something you can apply, not just notes. This is what you walk away with.
- A clear read on how organizations are growing in today's market
- An honest view of what is actually working, and what is not
- What leaders are doing differently to win
- Practical ways to improve sales performance
- Practical ways to improve operational efficiency
- Real AI and technology implementation ideas
- Case studies you can apply inside your own organization
- Actionable strategies you can use immediately
DAY 1 · AUGUST 13
Growth, Sales & Competitive Advantage.
The first morning sets the foundation: connect with the room, work through real challenges, and dig into the practical AI and panel insight that drive a competitive edge.
Executive Networking Session
Facilitated networking designed to connect founders, operators, executives, healthcare leaders, SaaS innovators, and growth-minded professionals from the first minute.
Workshop Session
An interactive workshop focused on practical business growth, operational efficiency, leadership challenges, and implementation strategies you can take straight back to your team.
Sales Enablement: Integrating AI in Ways You Haven't Considered
Real-world applications of AI that move the number, not generic AI talk. Practical implementation, lessons learned, and the competitive advantages they create.
- Sales performance and lead management
- Customer communication and experience
- Operational efficiency
- Visibility and reporting
Live Executive Panel Discussion
Audience-submitted questions answered live by a panel spanning technology, marketing, operations, growth strategy, communications, and business leadership.
DAY 2 · AUGUST 14
Scale, Execution & Opportunity.
The second morning is about what scale actually looks like: more connection, real case studies you can model, and the summit's signature opportunity, The Lata Pitch.
Executive Networking Session
More room to build relationships, discuss challenges, and exchange ideas with peers and industry leaders who are solving the same problems you are.
Scale Session: What Growth Actually Looks Like
Real-world case studies of growth in practice. You leave with concrete examples you can apply within your own organization.
- Growth successes and operational challenges
- AI implementation and marketing performance
- Scaling systems and leadership lessons
- Revenue growth
The Lata Pitch
Day 2 closes with the summit's signature opportunity. Selected attendees pitch their business live to TruLata Holdings executives for strategic feedback, growth recommendations, and consideration for future support.
See how it works
SPEAKERS
Who you will learn from.
Operators who build, advise, and scale, alongside a veteran communications leader, sharing what actually works.
Trace Gordon
CEO & Founder, TruLata
A member of the Forbes Business Council, Trace advises organizations on growth, marketing, technology, and operations, and is known for helping businesses turn data, systems, and emerging technology into measurable outcomes.
Tiffany Bednar
President, TruLata
Tiffany leads client strategy and delivery across the firm's marketing and growth engagements, focused on turning strategy into execution that compounds for the businesses TruLata serves.
Abhishek Kishore
Strategic Growth Advisor
Abhishek partners with founders and operators on scaling systems, market positioning, and the operational discipline that durable growth demands.
Kellie DeMarco
Communications & Storytelling Expert
A 3-time Emmy Award winner and 2-time Edward R. Murrow Award recipient, Kellie helps leaders and organizations find their voice, strengthen their messaging, and connect authentically with their audiences to create greater impact.
Dr. Gregory Stowe
Owner, Spine Health & Wellness · Case Study Speaker
A doctor of chiropractic medicine and former director of sports therapy and rehabilitation with Airrosti Rehab Centers, where he earned an Award of Excellence two years running. A member of the American and Florida Chiropractic Associations, Dr. Stowe brings a practitioner's real-world view to the summit's case studies.
LIVE EXECUTIVE PANEL
Real questions, answered live.
No scripts and no canned decks. You submit the questions, and a panel of operators answers from real experience across the disciplines that drive growth.
The panel spans
- Technology and implementation
- Marketing and growth strategy
- Operations and execution
- Strategic communications
- Business leadership
What they bring
- Real-world operator experience
- Scaling organizations and revenue growth
- Customer acquisition and retention
- Leadership through uncertainty
- Market positioning and what to prepare for next
THE LATA PITCH
Pitch your business. Gain executive feedback. Unlock opportunity.
The summit's signature differentiator. Attendees may submit their business for consideration, and selected participants present directly to TruLata Holdings executives.
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Submit your business
Register, then put your company forward for consideration. A focused set of participants is selected to present.
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02
Present to TruLata Holdings
Selected participants pitch directly to TruLata Holdings executives, the team that builds, backs, and operates companies.
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03
Unlock opportunity
Walk away with strategic feedback, growth recommendations, and consideration for future support through TruLata Holdings.
NETWORKING
The room is half the value.
Executive networking is built into both mornings, so you leave with relationships, not just notes.
Meet founders & executives
Connect with founders, operators, healthcare leaders, SaaS innovators, and growth-minded professionals working on the same problems you are.
Explore partnerships
Discuss growth challenges, exchange ideas, and surface partnership opportunities you would not find on a webinar replay.
Build real relationships
Facilitated sessions on both days are designed for genuine connection, not name tags, so the relationships outlast the event.
WHY TRULATA
Learn from operators who build, back, and operate companies.
TruLata, a 2025 Communicator Award winner, does not just advise on growth. Through TruLata Holdings we build, back, and operate companies across consumer, fintech, and wellness, running the same growth engine inside every one. You are learning from people actively building, not just presenting.
SecondHalf365
Membership platform. A concierge, partner directory, and events hub for adults 40+ and the caregivers of aging parents. Built from the ground up as an owned company.
PayAssure
Fintech. Financial security solutions built for government workers, modernizing how an underserved workforce accesses and protects its money.
Giggles & You / Stobbi
Premium consumer goods. A luxury children's brand built with the brand craft and DTC growth engine a modern consumer label demands.
Sara Alavi
Digital healing programs. A holistic wellness platform scaling its reach through content, community, and conversion built for the long term.
RESERVE YOUR SEAT
Register your team in under a minute.
Seats are limited and registration is complimentary. Bring your leadership team: have each person register so more of your decision-makers are in the room. August 13 and 14, 2026, 9:00 to 11:30 AM CST.
1. Register for the summit
Free to attend. Register on our event platform and your access link arrives by email. Registering your team? Have each leader register so everyone gets their own link.
Form not loading or showing an error? Open registration in a new tab
2. Apply for The Lata Pitch (optional)
Want feedback from TruLata Holdings executives? Submit your business below. This is a separate application from event registration, so complete both to be considered. Selected applicants present live on Day 2.
FAQ
Questions, answered.
What is The Virtual Scale Summit?
It is a two-day executive growth summit on revenue, leadership, sales, customer behavior, operations, and practical AI. It runs across two mornings, August 13 and 14, 2026, from 9:00 to 11:30 AM CST, live and virtual.
Is this an AI conference?
No. AI is part of the conversation, not the headline. The focus is how real organizations are growing today across sales, leadership, operations, and scale, with AI and technology covered as practical implementation, not hype.
What is The Lata Pitch?
It is the summit's signature opportunity. Attendees may submit their business for consideration, and selected participants present directly to TruLata Holdings executives for strategic feedback, growth recommendations, and the chance to be considered for future support through TruLata Holdings.
Who should attend?
Founders, entrepreneurs, business owners, sales and marketing leaders, healthcare executives and practice owners, technology and SaaS leaders, service-based businesses, and operations and growth-focused professionals.
How much does it cost?
Registration is complimentary. Seats are limited so the sessions stay focused and interactive.
What will I walk away with?
Practical strategies you can apply immediately: how organizations are growing, what is actually working, how to improve sales and operations, and real case studies of what worked and what did not.
Let's build your
growth machine.
Book a discovery call and we will map exactly where your next wave of growth comes from.
Book a discovery call