TruLata will be at Web Summit 2026 in Lisbon, November 9 to 12, as part of the event's startup programme. Trace Gordon, our founder and CEO, will be there all week. You can find us on our Web Summit page.
Why we are going
Web Summit puts founders, operators, investors and press from around the world in one place for four days, at the Feira Internacional de Lisboa and MEO Arena. We are going to meet three groups of people: owners of service businesses and the people who run their marketing, partners who already serve those businesses, and investors, because we are raising our seed round.
What we are bringing
TruLata is the marketing agency we started in 2017, turned into software. It runs your website, search, Google and Meta ads, content and email on a schedule, and shows every lead, where it came from and what it cost, on one screen.
- Every form becomes a counted lead. If a form on your site stops sending, it gets flagged the next morning.
- Search, including AI answers. You see where you show up in Google and in the answers ChatGPT, Gemini, Claude and Grok give.
- One screen for the numbers. Leads, sources and cost sit together, so the question "is this working?" has an answer.
How to meet us in Lisbon
- Book a meeting in the Web Summit app. Search for TruLata and request a meeting with Trace. He is booking Tuesday to Thursday, November 10 to 12.
- Visit our booth. Startups in the programme exhibit on one of the three show days. Web Summit assigns the day by October 29, and we will add it here as soon as we have it.
- Say hello at Night Summit. On Tuesday, November 10, Night Summit runs from 6 to 9pm on the show floor.
Not going to Lisbon? Open the live demo and see the real product from wherever you are.
