Built for dental practices, or built for any service business.
TruLata is an AI marketing platform for service businesses, with search, ads, content, outbound and email running on a schedule and one screen showing what happened and what it cost. Aron AI describes itself as "The all-in-one platform built to run your practice" for dental practices and groups. Aron AI's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Aron AI presents itself as a dental platform, positioned for independent practices, multi-location groups and DSOs, and it lists specialties including orthodontics, oral surgery, periodontics, endodontics and pediatric dentistry.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Aron AI publishes bundle-based pricing across three suites, with the Elite suite shown as Custom and a Contact Us button. Its stated terms are no long-term contracts, cancel anytime, with a cloud phone system included with Pro (up to 4 desk devices, $25/month per additional device) and volume and multi-location discounts available.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
Aron AI groups its platform into marketing, patient communication and revenue cycle, listing items such as Local & AI SEO, Google Ads Management, AI Voice Receptionist, Review Automation, Insurance Verification and Claims Management. It says it connects to practice management systems and that every plan includes unlimited users and onboarding support.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
- A form is submitted on your siteHandled server-side, written to a Google Sheet and emailed to your team as it lands
- 7:20am ET, every morningThe lead watch compares the sheet with Google Ads conversions and GA4 events
- The next day, not next quarterA dead tag or a blind ad account shows up
Trust your own count.
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Aron AI how you would see a change made to your ads account last week, and who holds access to it today.
What the 7:05am ET watch reads
- The change history of every connected ads accountWhat changed, and when
- The list of who holds accessAnyone added to the account
- Our own writes, on the same historyWhat our team did, on the same record as everyone else's
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Aron AI who owns the ad account, the analytics property, the website and the domain on the day you leave.
- Grant accessManager invitations from your own Google consoles, no passwords
- Run the programYour forms feed a lead sheet you own
- Leave when you likeRevoke the invitations; the accounts and the sheet stay yours
- Ask Aron AI the sameWho owns the ad account, the analytics property, the website and the domain on the day you leave?
Put these to Aron AI, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
Is Aron AI built for service businesses outside dentistry?
Aron AI's site describes itself for dental practices and lists dental specialties. TruLata's fit test is one thing: you sell a service, whoever runs the marketing, from a single territory to multi-location and national businesses.
How does each one handle security claims?
Aron AI's site states it is fully HIPAA compliant with encrypted data transmission, secure storage and strict access controls, and lists 256-bit Encryption, BAA Available and SOC 2 Compliant. TruLata states bank-level encryption (TLS), every dashboard change written to an audit log with the address, the request and the result, every sign-in step logged, per-account rate limits, seat removal effective within 30 seconds, point-in-time recovery, and releases rehearsed in a real browser before production.
Where do the details about Aron AI come from?
Aron AI's own website, read in September 2026: getaron.ai. If something on this page no longer matches what Aron AI publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.