Track your local rankings, or run the whole marketing schedule.
TruLata is an AI marketing platform for service businesses, with search, ads, content, outbound and email running on a schedule and one screen that shows what happened and what it cost. BrightLocal describes itself as a local SEO platform with plans that track visibility, manage listings and grow reviews, plus a managed service. BrightLocal's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
BrightLocal presents three audiences on its site: local businesses, agencies and consultants, and SaaS platforms. It says its platform works in four countries.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
BrightLocal publishes three platform plans on its pricing page, starting at $31 USD / mo for Track, $40 USD / mo for Manage and $49 USD / mo for Grow, each shown with an annual figure. Citation Builder is priced per citation and the managed service has its own monthly figure.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
BrightLocal says its plans cover local search audits, rank tracking, listings and reviews, with an AI visibility tracker included in Track. It also offers a managed service and APIs.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Your own count, checked every morning
- Your site's forms, in a lead sheet
- Conversions Google Ads counted
- Events GA4 recorded
- A dead tag, flagged the next day
- A blind ad account, flagged the next day
Trust your own count.
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask BrightLocal how you would see a change made to your ads account last week, and who holds access to it today.
The morning change watch
- Change history readEvery ads account connected to us, and the list of who holds access
- Our writes includedWhat our team did sits beside everyone else's
- For BrightLocalHow would you see a change made to your ads account last week, and who holds access today?
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask BrightLocal who owns the ad account, the analytics property, the website and the domain on the day you leave.
What stays yours
- Your Google accountsEach connection is a manager invitation you grant and can revoke in your own console
- Your passwordsWe hold none
- Your lead sheetWhere your forms feed one, it stays where it is
Put these to BrightLocal, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
Can I try BrightLocal before paying?
BrightLocal says no credit card is required and describes a 14 day trial period.
What does BrightLocal charge for its managed service?
BrightLocal lists the managed service at $1,299 USD / mo and invites you to book a discovery call.
Where do the details about BrightLocal come from?
BrightLocal's own website, read in September 2026: brightlocal.com and brightlocal.com/pricing. If something on this page no longer matches what BrightLocal publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Start 7 days free Open the live demo
No card. It ends on its own after 7 days unless you add one. See pricing.
New here? See what TruLata is. Prefer to write? Send us the one thing you want to know.
Start here: AI marketing platform · AI marketing software · all-in-one marketing platform · marketing automation software · marketing software for small business.
- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.