Run marketing on a schedule, or hand search to a specialist team.
TruLata is an AI marketing platform for service businesses that runs search, ads, content, outbound and email on a schedule and counts every lead on one dashboard. Building Blocks Digital is a search marketing agency that "helps HVAC and plumbing companies improve lead quality, generate better calls, and build long-term growth through focused search marketing strategies." Building Blocks Digital's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Building Blocks Digital says it is built for HVAC and plumbing companies, and it maps its packages to annual revenue bands starting with companies between $250K and $750K. It describes readiness in terms of answered calls, operational visibility, and follow-up systems.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Building Blocks Digital publishes three packages: First Block "Starting at $1,000/mo", Foundation "Starting at $3,000/mo" and Legacy "Starting at $7,500/mo". On terms, its site says the First Block package starts with an initial three-month commitment and then moves into a month-to-month structure, while more advanced campaigns typically require longer-term agreements.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
The First Block package lists Local Services Ads Management, Review Generation System, Call & Lead Tracking, Google Business Profile Setup, Weekly Campaign Updates and Twice-Monthly Check-Ins. Higher tiers add SEO strategy and execution, content creation and monthly reporting, then Google Ads Management, Multi-Location Strategy and YouTube & Video Strategy.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
- A form is submitted on your siteHandled server-side, written to a Google Sheet and emailed to your team as it lands
- 7:20am ET, every morningThe lead watch compares the sheet with Google Ads conversions and GA4 events
- The next day, not next quarterA dead tag or a blind ad account shows up
Trust your own count.
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Building Blocks Digital how you would see a change made to your ads account last week, and who holds access to it today.
The morning change watch
- Change history readEvery ads account connected to us, and the list of who holds access
- Our writes includedWhat our team did sits beside everyone else's
- For Building Blocks DigitalHow would you see a change made to your ads account last week, and who holds access today?
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Building Blocks Digital who owns the ad account, the analytics property, the website and the domain on the day you leave.
- Grant accessManager invitations from your own Google consoles, no passwords
- Run the programYour forms feed a lead sheet you own
- Leave when you likeRevoke the invitations; the accounts and the sheet stay yours
- Ask Building Blocks Digital the sameWho owns the ad account, the analytics property, the website and the domain on the day you leave?
Put these to Building Blocks Digital, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
Does Building Blocks Digital cover channels beyond Google search?
Its site explains that the focus stays on search, saying "Because Google is still where most HVAC and plumbing customers go when they need help fast." It adds that the goal is not to sell oversized marketing packages with services the business may not even need. On AI search it says many of the same strategies that improve Google visibility also help companies appear across AI-powered search platforms.
How does Building Blocks Digital describe the way the work gets done?
It describes a high-touch approach with people involved in the process, and says search marketing for these companies requires real strategy, communication, oversight, and ongoing optimization. It also notes its pricing may be higher than some software platforms or AI-heavy marketing companies focused mostly on automation.
Where do the details about Building Blocks Digital come from?
Building Blocks Digital's own website, read in September 2026: buildingblocksdigital.com and buildingblocksdigital.com/pricing. If something on this page no longer matches what Building Blocks Digital publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.