Quote the homeowner, or run the whole marketing engine.
TruLata is an AI marketing platform for service businesses, one TruLata dashboard where search, ads, content, outbound and email run on a schedule and every lead is counted. Demand IQ is an AI platform for contractors covering instant online quotes, AI presentations and virtual selling. Demand IQ's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Demand IQ says it is built for the trades, and lists home service and trade businesses of many kinds, from solo operators to multi-location teams.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Demand IQ publishes three plans, Capture, Win and Scale, each priced per month and marked "paid annually", with each plan including everything in the one before it. AI Texting is listed as an optional add on, and the site states that annual plans are the standard offering.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
Demand IQ describes instant quotes on your website, guided quote journeys that qualify and book, a canvassing app, AI presentations for new leads, and AI that answers objections and collects signatures. Every plan includes white glove setup, and the platform syncs with a wide tool list.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Your own count, checked every morning
- Your site's forms, in a lead sheet
- Conversions Google Ads counted
- Events GA4 recorded
- A dead tag, flagged the next day
- A blind ad account, flagged the next day
Trust your own count.
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Demand IQ how you would see a change made to your ads account last week, and who holds access to it today.
What we read every morning
- Every connected ads account's change history, at 7:05am ET
- Who holds access to each account
- Our own writes, on the same record
What to ask Demand IQ
- How would I see a change made to my ads account last week?
- Who holds access to it today?
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Demand IQ who owns the ad account, the analytics property, the website and the domain on the day you leave.
What stays yours
- Your Google accountsEach connection is a manager invitation you grant and can revoke in your own console
- Your passwordsWe hold none
- Your lead sheetWhere your forms feed one, it stays where it is
Put these to Demand IQ, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
How does Demand IQ handle the sales conversation after a lead comes in?
Demand IQ says every new lead in your CRM gets its own personalized presentation, built automatically, up to 100 a month, with an AI narrator walking the homeowner through the pitch and an alert when they open it. On its Scale plan it says the AI answers questions and objections on the spot and lets homeowners sign and pay from the presentation.
How do I see Demand IQ's plans and get started?
Demand IQ publishes its three plan prices with the note paid annually, and points buyers to a demo rather than a free trial. It says most contractors are live in about 2 weeks after white glove setup, and invites larger operations to ask for a custom plan.
Where do the details about Demand IQ come from?
Demand IQ's own website, read in September 2026: demand-iq.com and demand-iq.com/pricing. If something on this page no longer matches what Demand IQ publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.