Get a site built, or run the marketing every week.
TruLata is an AI marketing platform for service businesses, a TruLata dashboard that runs search, ads, content, outbound and email on a schedule and counts every lead from your own site on one screen. ESPLocal is a service offering premium websites and structured local SEO for businesses that depend on local demand. ESPLocal's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
ESPLocal says it serves local businesses that depend on local demand, and lists industries including AC and HVAC services, plumbing and electrical, clinics and dental, salons and spas, and legal services.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
ESPLocal publishes a pricing section with a plan for website design and development, a plan for local SEO services, and a custom option for businesses that want more. Its pricing section states its terms as follows.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
ESPLocal describes two core services, a website build and a local SEO framework covering Google Business Profile optimization, keyword and category alignment, location relevance signals, and schema setup. It says the website is designed before payment is requested and deployed after approval.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Whose count is on the screen
Your record
- Every form submission, written to your sheet as it lands
- Compared with Ads and GA4 at 7:20am ET
Ask ESPLocal
- Is the lead count on the screen your own record, or the ad platform's?
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask ESPLocal how you would see a change made to your ads account last week, and who holds access to it today.
The morning change watch
- Change history readEvery ads account connected to us, and the list of who holds access
- Our writes includedWhat our team did sits beside everyone else's
- For ESPLocalHow would you see a change made to your ads account last week, and who holds access today?
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask ESPLocal who owns the ad account, the analytics property, the website and the domain on the day you leave.
Yours on the day you leave
- Every Google account, revoked from your own console
- No passwords held by us
- The lead sheet, where it is
Ask ESPLocal who owns
- The ad account
- The analytics property
- The website
- The domain
Keep your accounts.
Put these to ESPLocal, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
When does ESPLocal ask for payment?
ESPLocal says it builds the website first and asks for payment after your review, and that you see the complete website before committing.
How fast does ESPLocal say a site goes live?
ESPLocal states a deployment window of 2-3 days after approval, following a three step process of strategic assessment, build and position, and activation.
Where do the details about ESPLocal come from?
ESPLocal's own website, read in September 2026: esplocal.ai. If something on this page no longer matches what ESPLocal publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Start 7 days free Open the live demo
No card. It ends on its own after 7 days unless you add one. See pricing.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.