See what each vendor puts in writing, before you book anything.
TruLata is an AI marketing platform for service businesses, a TruLata dashboard where search, ads, content, outbound and email run on a schedule and every lead is counted from your own site. FMG Suite is a marketing vendor whose website, when we opened it, served a visitor verification screen. FMG Suite's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
The FMG Suite page we read was a visitor verification screen, so the text available to us describes checking the visitor rather than naming a buyer. It asks the visitor to confirm they are a person before the site opens.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty to twenty-five percent. Command is scoped with you. The same figures sit on the pricing page.
Ask FMG Suite for its monthly price, how often it bills and the shortest term you can sign, in writing.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, ad creatives and your full marketing team, always on.
The text we read from FMG Suite covers the entry step itself, with a single action offered to the visitor.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Your own count, checked every morning
- Your site's forms, in a lead sheet
- Conversions Google Ads counted
- Events GA4 recorded
- A dead tag, flagged the next day
- A blind ad account, flagged the next day
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask FMG Suite how you would see a change made to your ads account last week, and who holds access to it today.
What we read every morning
- Every connected ads account's change history, at 7:05am ET
- Who holds access to each account
- Our own writes, on the same record
What to ask FMG Suite
- How would I see a change made to my ads account last week?
- Who holds access to it today?
What do I keep if I leave?
Keep your accounts. Every Google connection is a manager invitation you grant and can revoke in your own console, we hold no passwords, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask FMG Suite who owns the ad account, the analytics property, the website and the domain on the day you leave.
- Grant accessManager invitations from your own Google consoles, no passwords
- Run the programYour forms feed a lead sheet you own
- Leave when you likeRevoke the invitations; the accounts and the sheet stay yours
- Ask FMG Suite the sameWho owns the ad account, the analytics property, the website and the domain on the day you leave?
Keep your accounts.
Put these to FMG Suite, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
Why does this page say so little about FMG Suite?
Everything here comes from FMG Suite's own website text, read in September 2026, and what that text contained was the entry confirmation.
Where do the details about FMG Suite come from?
FMG Suite's own website, read in September 2026. If something on this page no longer matches what FMG Suite publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Open the live demo See pricing
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.