Run the marketing, or run the jobs and the payments.
TruLata is the AI marketing platform for service businesses, running search, ads, content, outbound and email on a schedule, with every lead counted from your own site on one screen. Housecall Pro describes itself as "The all-in-one platform built for Home Service Professionals." Housecall Pro's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Housecall Pro says it is built for home service professionals, across trades such as HVAC, plumbing, electrical and home cleaning, and it says it is "Tailored for teams of 1 to 100+."
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Housecall Pro publishes three plans on its pricing page: Basic at $59 a month, Essentials at $149 and MAX at $299 on annual billing, or $79, $189 and $329 billed monthly (read on 2026-09-25). The page also offers a demo, states "Try 14 days free. No credit card required. Cancel anytime." and lists "Card processing rates as low as 2.59%" in every plan.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
Housecall Pro says Pros use it to "run scheduling, invoicing and follow-ups automatically", and lists features including Dispatching, Estimates, Price Book, Review Management and Reporting. Every plan includes "Live phone and chat support", a "Free mobile app for iOS and Android" and "AI team members to automate your work".
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Your own count, checked every morning
- Your site's forms, in a lead sheet
- Conversions Google Ads counted
- Events GA4 recorded
- A dead tag, flagged the next day
- A blind ad account, flagged the next day
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Housecall Pro how you would see a change made to your ads account last week, and who holds access to it today.
What the 7:05am ET watch reads
- The change history of every connected ads accountWhat changed, and when
- The list of who holds accessAnyone added to the account
- Our own writes, on the same historyWhat our team did, on the same record as everyone else's
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Housecall Pro who owns the ad account, the analytics property, the website and the domain on the day you leave.
- Grant accessManager invitations from your own Google consoles, no passwords
- Run the programYour forms feed a lead sheet you own
- Leave when you likeRevoke the invitations; the accounts and the sheet stay yours
- Ask Housecall Pro the sameWho owns the ad account, the analytics property, the website and the domain on the day you leave?
Keep your accounts.
Put these to Housecall Pro, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
Does Housecall Pro publish a plan price?
Yes. Its pricing page lists Basic at $59 a month, Essentials at $149 and MAX at $299 on annual billing, or $79, $189 and $329 billed monthly (read on 2026-09-25), and it states "Try 14 days free. No credit card required. Cancel anytime."
What does Housecall Pro say it handles beyond scheduling?
The site lists add-ons and solutions including Websites, described as "Get a professional website built and managed by Housecall Pro", plus Payroll, Accounting, Voice and Campaigns, and a CSR AI that "answers every call and chat, day or night so you schedule stays full."
Where do the details about Housecall Pro come from?
Housecall Pro's own website, read in September 2026: housecallpro.com and housecallpro.com/pricing. If something on this page no longer matches what Housecall Pro publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.