See the price, see the work, then choose your setup.
TruLata is the AI marketing platform for service businesses, a TruLata dashboard where search, ads, content, outbound and email run on a schedule and every lead is counted on one screen. Hyper describes itself as "The AI-native marketing platform." with agents you can build and run across your tools. Hyper's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Hyper points at marketing teams, founders and agencies, and describes running multiple clients from a single workspace.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Hyper publishes four tiers: Starter at "$0 for 7 days, then $49/month", Pro at "$99 /month", Business at "$299 /month", and an Enterprise tier that asks you to "Talk to Sales". Plans are described with credits per month, such as "5,000 credits per month" on Starter, and the pricing page also shows "Annually" with "Save 17%".
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
Hyper says its agents connect to your tools and do marketing work including campaigns, SEO, posts and reports, with named agents for paid ads, social, SEO, analytics, reporting, lifecycle email and content. Plans list "80+ Integrations" and "40+ built-in tools", and the site describes dashboards, creative generation, data pipelines, SEO data and competitor intel in one place.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Whose count is on the screen
Your record
- Every form submission, written to your sheet as it lands
- Compared with Ads and GA4 at 7:20am ET
Ask Hyper
- Is the lead count on the screen your own record, or the ad platform's?
Trust your own count.
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Hyper how you would see a change made to your ads account last week, and who holds access to it today.
What the 7:05am ET watch reads
- The change history of every connected ads accountWhat changed, and when
- The list of who holds accessAnyone added to the account
- Our own writes, on the same historyWhat our team did, on the same record as everyone else's
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Hyper who owns the ad account, the analytics property, the website and the domain on the day you leave.
- Grant accessManager invitations from your own Google consoles, no passwords
- Run the programYour forms feed a lead sheet you own
- Leave when you likeRevoke the invitations; the accounts and the sheet stay yours
- Ask Hyper the sameWho owns the ad account, the analytics property, the website and the domain on the day you leave?
Put these to Hyper, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
Can I see Hyper's price before talking to sales?
Yes for the first three tiers. Hyper's pricing page lists Starter at "$0 for 7 days, then $49/month", Pro at "$99 /month" and Business at "$299 /month". The Enterprise tier asks you to "Talk to Sales".
Where do I work with Hyper's agents day to day?
Hyper says its agents are customizable, built by experts, and that you can work with them inside Hyper or in chat and messaging apps: "you can work with them in Hyper, Slack, Teams, or iMessage." TruLata puts the same picture on one dashboard that loads last night's snapshot and refreshes when a person opens it.
Where do the details about Hyper come from?
Hyper's own website, read in September 2026: hyperfx.ai and hyperfx.ai/pricing. If something on this page no longer matches what Hyper publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Start 7 days free Open the live demo
No card. It ends on its own after 7 days unless you add one. See pricing.
New here? See what TruLata is. Prefer to write? Send us the one thing you want to know.
Start here: AI marketing platform · AI marketing software · all-in-one marketing platform · marketing automation software · marketing software for small business.
- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.