Get named by the AI engines, or get the phone to ring.
TruLata is the AI marketing platform for service businesses: search, ads, content, outbound and email run on a schedule, every lead is counted from your own site, and one screen shows what happened and what it cost. Iriscale is an AI search and marketing platform that tracks how you show up in the AI engines and writes content to close the gaps. Iriscale's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Iriscale says it is designed for companies that need to scale their marketing without hiring a full team, and names founders, marketing managers and agencies as its typical users. It also says no marketing experience is needed to use it.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Iriscale publishes three plans: "Starter at $200/month, Scale at $400/month, and Managed from $1,000/month, where a dedicated team runs Iriscale for you." Its site states there are no long-term contracts, that you can upgrade or downgrade at any time, and that annual plans save approximately 20% compared to monthly billing.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
Iriscale describes five products on one knowledge base: a Chief Marketing Agent, GEO / AEO / AIO, SEO, social media management and paid ads. It says it tracks how ChatGPT, Gemini, Claude, Grok and Perplexity answer your buyers' questions, and that every plan includes AI search tracking, research, content generation, and social publishing.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Whose count is on the screen
Your record
- Every form submission, written to your sheet as it lands
- Compared with Ads and GA4 at 7:20am ET
Ask Iriscale
- Is the lead count on the screen your own record, or the ad platform's?
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Iriscale how you would see a change made to your ads account last week, and who holds access to it today.
The morning change watch
- Change history readEvery ads account connected to us, and the list of who holds access
- Our writes includedWhat our team did sits beside everyone else's
- For IriscaleHow would you see a change made to your ads account last week, and who holds access today?
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Iriscale who owns the ad account, the analytics property, the website and the domain on the day you leave.
What stays yours
- Your Google accountsEach connection is a manager invitation you grant and can revoke in your own console
- Your passwordsWe hold none
- Your lead sheetWhere your forms feed one, it stays where it is
Keep your accounts.
Put these to Iriscale, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
Does Iriscale run the platform for me, or do I run it?
Iriscale offers both. The self-serve plans are run by you with AI agents, and the Managed plan from $1,000/month puts a dedicated strategist on it: "A dedicated GEO strategist runs Iriscale for you", with done-for-you setup and execution, monthly strategy reviews and priority support.
What does Iriscale report on that TruLata does not?
Iriscale reports AI search visibility across five engines, showing where you are named and which companies AI recommends: "Where you're named, by engine" and "Top companies AI recommends". TruLata has its own AEO / GEO view alongside Revenue, Google Ads, Content, Outbound, Email, Leads and Jobs, and counts every lead from your own site with the cost beside it.
Where do the details about Iriscale come from?
Iriscale's own website, read in September 2026: iriscale.com and iriscale.com/pricing. If something on this page no longer matches what Iriscale publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.