Win AI answers, or run the whole marketing engine.
TruLata is the AI marketing platform for service businesses, a TruLata dashboard where search, ads, content, outbound and email run on a schedule and every lead is counted on one screen. Profound is an AI marketing platform focused on AI search, with an AI Marketer, agents and answer engine analytics for marketing teams. Profound's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Profound presents itself as "The AI marketing platform to win in" AI search platforms, and points to brands and agencies. Its site describes enterprise capabilities and governance for marketing teams.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Profound publishes a pricing page with a trial tier described as "For companies who want to trial Profound before getting a demo" with "50 prompts run daily for 7 days". The larger tier is described as "Tailored packages" and the action shown is "Get a Demo".
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
Profound says its AI Marketer "identifies the work worth doing, drafts it, and pings you for approval", and it lists Answer Engine Insights, Prompt Volumes, Agent Analytics, Context Manager and Shopping. It also lists "200+ Integrations".
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
- A form is submitted on your siteHandled server-side, written to a Google Sheet and emailed to your team as it lands
- 7:20am ET, every morningThe lead watch compares the sheet with Google Ads conversions and GA4 events
- The next day, not next quarterA dead tag or a blind ad account shows up
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Profound how you would see a change made to your ads account last week, and who holds access to it today.
The morning change watch
- Change history readEvery ads account connected to us, and the list of who holds access
- Our writes includedWhat our team did sits beside everyone else's
- For ProfoundHow would you see a change made to your ads account last week, and who holds access today?
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Profound who owns the ad account, the analytics property, the website and the domain on the day you leave.
Yours on the day you leave
- Every Google account, revoked from your own console
- No passwords held by us
- The lead sheet, where it is
Ask Profound who owns
- The ad account
- The analytics property
- The website
- The domain
Keep your accounts.
Put these to Profound, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
What does Profound focus on measuring?
Profound measures how brands appear in AI answers. Its site offers Answer Engine Insights to "Analyze how your brand and competitors appear in AI platforms", Prompt Volumes to "See what users are prompting AI Answer Engines", and Agent Analytics to "Track AI-sourced traffic and attribution across your domains".
Can I see a Profound price before talking to sales?
Profound's pricing page lists a trial tier "For companies who want to trial Profound before getting a demo" with "50 prompts run daily for 7 days", and describes its larger tier as "Tailored packages" with a "Get a Demo" action.
Where do the details about Profound come from?
Profound's own website, read in September 2026: tryprofound.com and tryprofound.com/pricing. If something on this page no longer matches what Profound publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Start 7 days free Open the live demo
No card. It ends on its own after 7 days unless you add one. See pricing.
New here? See what TruLata is. Prefer to write? Send us the one thing you want to know.
Start here: AI marketing platform · AI marketing software · all-in-one marketing platform · marketing automation software · marketing software for small business.
- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.