Run the marketing, or run the job after the call.
TruLata is an AI marketing platform for service businesses, a TruLata dashboard that runs search, ads, content, outbound and email on a schedule and counts every lead from your own site on one screen. ServiceTitan is trade software that covers dispatching, scheduling, accounting and the pricebook your technicians use in the field. ServiceTitan's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
ServiceTitan presents itself as software for trade contractors on both the commercial and the residential side. Its demo request asks for your industry, your number of techs and whether your focus is service and replacement or construction and remodel.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Ask ServiceTitan for its monthly price, how often it bills and the shortest term you can sign, in writing.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
ServiceTitan lists features including dispatching, scheduling, call booking, marketing, reporting, accounting and a field mobile app, plus Pricebook Pro for flat-rate pricing. It also states a count of ready-made connections to other systems.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Your own count, checked every morning
- Your site's forms, in a lead sheet
- Conversions Google Ads counted
- Events GA4 recorded
- A dead tag, flagged the next day
- A blind ad account, flagged the next day
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask ServiceTitan how you would see a change made to your ads account last week, and who holds access to it today.
What we read every morning
- Every connected ads account's change history, at 7:05am ET
- Who holds access to each account
- Our own writes, on the same record
What to ask ServiceTitan
- How would I see a change made to my ads account last week?
- Who holds access to it today?
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask ServiceTitan who owns the ad account, the analytics property, the website and the domain on the day you leave.
- Grant accessManager invitations from your own Google consoles, no passwords
- Run the programYour forms feed a lead sheet you own
- Leave when you likeRevoke the invitations; the accounts and the sheet stay yours
- Ask ServiceTitan the sameWho owns the ad account, the analytics property, the website and the domain on the day you leave?
Keep your accounts.
Put these to ServiceTitan, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
What does ServiceTitan say its software does for a contractor?
It describes itself as a partner for profits, cash flow, workforce productivity and customer lifetime value, with accounting capabilities that automate billing.
Where do the details about ServiceTitan come from?
ServiceTitan's own website, read in September 2026: servicetitan.com and servicetitan.com/features/pro/pricebook. If something on this page no longer matches what ServiceTitan publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
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Start here: AI marketing platform · AI marketing software · all-in-one marketing platform · marketing automation software · marketing software for small business.
- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.