Run the ad channels, or run the whole marketing operation.
TruLata is an AI marketing platform for service businesses, running search, ads, content, outbound and email on a schedule with every lead counted on one screen. Sprites describes itself as "The AI ads agent for growing businesses" that handles "research, ad creation, launch, and optimization". Sprites's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Sprites presents itself as an ads agent for growing businesses and lists segments it is built for, including lead generation and smaller companies. Its FAQ describes it as built for startup marketing teams.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Sprites publishes four tiers: Build at $66 /month, Launch at $335 /month, Grow at $670 /month, and Scale at Contact Sales. Its FAQ states the starting price is billed yearly and that a trial is available.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
Sprites describes one agent that researches, creates, publishes and optimizes across its ad channels plus AEO, with changes staged for approval. Channels are tied to the plan tier.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
Whose count is on the screen
Your record
- Every form submission, written to your sheet as it lands
- Compared with Ads and GA4 at 7:20am ET
Ask Sprites
- Is the lead count on the screen your own record, or the ad platform's?
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Sprites how you would see a change made to your ads account last week, and who holds access to it today.
The morning change watch
- Change history readEvery ads account connected to us, and the list of who holds access
- Our writes includedWhat our team did sits beside everyone else's
- For SpritesHow would you see a change made to your ads account last week, and who holds access today?
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Sprites who owns the ad account, the analytics property, the website and the domain on the day you leave.
- Grant accessManager invitations from your own Google consoles, no passwords
- Run the programYour forms feed a lead sheet you own
- Leave when you likeRevoke the invitations; the accounts and the sheet stay yours
- Ask Sprites the sameWho owns the ad account, the analytics property, the website and the domain on the day you leave?
Keep your accounts.
Put these to Sprites, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
What does Sprites cost to start?
Sprites lists Build at $66 /month, and its FAQ says "There is no free plan: every plan is paid, starting at $66 a month billed yearly." It also offers a trial: "Start a 7-day trial for $1", with the note that "Your plan price begins on day 8, and you can cancel before then from billing."
What does Sprites connect to?
Sprites lists ad platforms through official partner APIs along with commerce, CMS and analytics tools, and says it reads and acts on that data.
Where do the details about Sprites come from?
Sprites's own website, read in September 2026: sprites.ai and sprites.ai/pricing. If something on this page no longer matches what Sprites publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
Start 7 days free Open the live demo
No card. It ends on its own after 7 days unless you add one. See pricing.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.