See the whole funnel, or work every local listing.
TruLata is an AI marketing platform that runs search, ads, content, outbound and email on a schedule and counts every lead from your own site on one screen. Synup is a software platform for local marketing paired with an agent it calls Sydekick, covering listings, reviews, social, SEO and AI search. Synup's details on this page come from its own website, read in September 2026.
Is it built for a business like mine?
TruLata is built for a service business, whoever runs its marketing: an owner who carries it on the side, or a marketer who wants more reach.
Synup says it is built for small businesses, multi location brands and agencies, and its solutions menu names agencies, franchises, multi-location brands and local businesses.
What will I pay, and when do I find out?
Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every published tier is month to month with no setup fee, and committing annually drops the monthly twenty percent. Command is scoped with you. The same figures sit on the pricing page.
Synup publishes a rate card priced by location, with plans quoted per month, billed annually and a Premium band that includes up to 10 locations, plus an Enterprise band on contract pricing. Every plan starts with a 14-day free trial that includes $50 in AI credits and one location to test.
What does each one run for me?
Engines run on a schedule whether anyone is at a desk, and the team that built them runs them. Starter carries the TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. Launch adds the content engine. Growth adds Meta ads. Command adds the outbound engine, social media management and your full marketing team, always on.
Synup lists listings, review monitoring, review generation, social, SEO, locator and pages, and AEO, with the agent running recurring skills and multi-step playbooks across locations. Its partner suite lists a multi-client command center, client portal, white-label, team seats and permissions, APIs and MCP support.
Whose lead count can I trust?
Trust your own count. Forms on a site we build are handled server-side, and each submission is written to a Google Sheet and emailed to the team as it lands. At 7:20 Eastern every morning, on an instance whose forms feed the sheet, the lead watch compares it with the conversions Google Ads counted and the events GA4 recorded, so a dead tag or a blind ad account shows up the next day.
Whoever you choose, ask whether the lead count on your screen is your own record or the ad platform's.
- A form is submitted on your siteHandled server-side, written to a Google Sheet and emailed to your team as it lands
- 7:20am ET, every morningThe lead watch compares the sheet with Google Ads conversions and GA4 events
- The next day, not next quarterA dead tag or a blind ad account shows up
Trust your own count.
Will I see every change made to my ads?
At 7:05 Eastern every morning one job reads the change history of every ads account connected to us, plus the list of who holds access to it. Our own writes land in that same history, so what our team did sits on the same record as everyone else's.
Ask Synup how you would see a change made to your ads account last week, and who holds access to it today.
What the 7:05am ET watch reads
- The change history of every connected ads accountWhat changed, and when
- The list of who holds accessAnyone added to the account
- Our own writes, on the same historyWhat our team did, on the same record as everyone else's
What do I keep if I leave?
Keep your accounts. Every Google connection is a grant you can revoke in your own console, we never ask for an account password, and where your forms feed a lead sheet the sheet stays where it is. What we read and what leaves with you is written out in full.
Ask Synup who owns the ad account, the analytics property, the website and the domain on the day you leave.
Yours on the day you leave
- Every Google account, revoked from your own console
- No passwords held by us
- The lead sheet, where it is
Ask Synup who owns
- The ad account
- The analytics property
- The website
- The domain
Put these to Synup, and to us.
| Ask this | TruLata's answer | Where to check it |
|---|---|---|
| What it costs | Three published tiers, month to month, no setup fee; Command scoped | The pricing page |
| What is included | A ladder where each tier includes everything below it | The pricing page, row by row |
| Whose lead count it is | Your own forms, compared daily with Ads and GA4 | The Leads view; the lead watch at 7:20am ET |
| Who changed my ads | The change history and the account users, read daily, our writes included | Google's change history in your own account |
| What I keep when I leave | Your Google accounts and your lead sheet | The Your data page |
Ask for the price before the call and the record after it. We publish both.
Questions, answered.
What does Synup charge, and what is in the free trial?
Synup prices by location and shows the bands on its site, quoted per month, billed annually, with Enterprise on contract pricing. The trial is 14 days and includes $50 in AI credits and one location to test, and Synup says you can cancel anytime.
What does Synup's agent do day to day?
Synup says Sydekick fixes and syncs business listings, monitors and responds to reviews, publishes local social posts, tracks and improves local rankings, and checks visibility in AI search engines such as ChatGPT and Perplexity. TruLata runs search, ads, content, outbound and email on a schedule and counts every lead from your own site on one screen.
Where do the details about Synup come from?
Synup's own website, read in September 2026: synup.com and synup.com/pricing. If something on this page no longer matches what Synup publishes, tell us and we correct it.
Does TruLata publish its prices?
Yes: Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Command is scoped with you. The figures match on every page we publish.
See it running
before you decide.
The demo is the real product on a fictional company, with your name and email in front of it. Pricing is three published tiers.
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- Refreshed when you open itLive data on page load, never a monthly PDF
- Counted from your own formsLeads recorded server-side, compared daily with Ads and GA4
- Seen in AI answersHow often ChatGPT, Gemini, Claude and Grok name you, measured
- Every send loggedProspect emails leave from a review-first queue, and every send is logged.