TRULATA SOLUTIONS PRESENTS A TWO-DAY VIRTUAL WORKSHOP
Redefining Growth
Merging Human Creativity with AI for Revenue and Consumer Impact
WHAT THIS IS
Discover how to build an always-on lead generation pipeline, scale personalized account-based marketing, and navigate the evolving landscape of AI-driven consumer behavior.
Join industry-leading experts on July 16 and 17 for a practical, hands-on virtual workshop designed to turn digital signals into predictable revenue.
Trusted by Hundreds of Brands Worldwide
About the Host
TruLata Solutions: Our Core Growth Agency
TruLata Solutions is a thriving boutique marketing and consulting firm built on the creativity of a startup and the top-level professionalism of an established enterprise. Founded in 2017, we bring a unique edge to everything we do. Our approach blends the precision of AI-driven insights with the power of human expertise, crafting solutions that unlock your business's true potential. From predicting market shifts to resolving operational inefficiencies, we work with you to move forward with clarity and confidence. We do more than marketing; we are your partner in business growth and strategy.
TruLata Holdings: Partnering for a Digital Future
TruLata Holdings represents the investment arm of TruLata, dedicated to partnering with startups and established legacy brands that are ready to unlock their full potential in the digital age. Our mission extends beyond traditional investment. We identify companies with proven track records and help them achieve transformative growth through strategic innovation, operational excellence, and comprehensive digital transformation. We believe in building upon your legacy, not replacing it, providing flexible partnership models and hands-on operational support to ensure that our portfolio companies scale and thrive in an increasingly digital economy.
TruLata SaaS: Intelligent Operational Software
TruLata SaaS represents our dedicated software arm designed to improve operational decision-making, enhance logistics, and elevate the customer experience. Our newly launched platform, TruVue (https://truvue.co/ ) is an exceptional example of our expertise in highly regulated environments where we seamlessly improve business logistics through innovative software technology. TruVue translates complex operational data into clear, actionable insights, allowing business leaders to optimize resource allocation, track real-time customer journeys, and drive sustainable growth with absolute confidence.
The Core Problem & Opportunity
The modern go-to-market pipeline is highly inefficient. Recent research reveals that 34% of companies rank lead generation as their top marketing priority, yet 61% state that generating high-quality leads is their single greatest challenge. Furthermore, a staggering 80% of newly acquired leads never convert into a sale, often due to poor nurturing or a lack of systematic follow-up.
At the same time, the buyer's journey has fundamentally changed. Almost half of consumers now turn to AI for help during their buying journeys, using it to research products, interpret reviews, and search for deals before they ever visit a brand's website.
This workshop is designed to help you bridge this gap. By blending human creativity with cutting-edge artificial intelligence, you will learn how to build a scalable growth engine that meets modern buyers where they are, establishes deep trust, and drives measurable ROI.
This virtual experience is specifically tailored for growth-minded professionals who are ready to move past generic AI tools and build custom, high-performing revenue engines.
Who This Workshop Is For
-
If you are looking to scale your business without dramatically increasing your overhead, you will discover how to leverage AI to automate routine marketing tasks, leaving you free to focus on high-level strategy and client relationships.
-
When resources are tight and pipeline growth is a daily necessity, you need a scalable lead generation engine. This workshop provides the exact blueprint to build a predictable pipeline from scratch.
-
Discover how to scale personalized account-based marketing across hundreds of key accounts, align your messaging with marketing, and engage the entire buying committee simultaneously.
The Two-Day Curriculum
Our curriculum is structured into four highly focused, interactive sessions over two days. Each session is designed to deliver immediate, actionable value.
Day 1:
July 16, 2026
AI-Powered Revenue and Lead Generation
Session 1: The AI-Powered Lead Generation Engine (8:00 - 9:00 AM CST)
Learn how to transition from static, outdated prospecting lists to an always-on pipeline powered by real-time intent signals. We will unpack the three-layer AI funnel architecture (data, intelligence, and orchestration) and show you how to reduce customer acquisition costs by up to 40%.
Session 2: Hyper-Personalization and Scaling ABM (10:00 - 11:00 AM CST)
Discover how to scale high-touch personalization across hundreds of key accounts simultaneously. We will explore narrative-level personalization, outline how to address different stakeholders in a buying committee, and share strategies to highly align sales and marketing for faster revenue growth.
Day 2:
July 17, 2026
Consumer Impact and Panel Discussion
Session 3: The Buyer Has Changed: Reshaping Consumer Behavior, Trust, and the Buying Journey (8:00 - 9:00 AM CST)
Analyze the latest research on how AI-guided discovery and search overviews are changing purchasing decisions. Discover how to optimize your brand's digital footprint so that AI tools recommend your business, and learn how to build a strong off-site presence that validates those recommendations.
Session 4: Panel Discussion: The Human + AI Growth Engine (10:00 - 11:00 AM CST)
Join a moderated panel of industry-leading experts, startup founders, and sales executives. We will discuss the real-world execution of blending technology with authentic human relationships, followed by an interactive audience Q&A session.
This is not a passive webinar. When you register, you gain access to a highly interactive learning environment designed to ensure you apply this knowledge immediately.
The Participant Workbook: You will receive a downloadable workbook featuring three practical exercises: mapping your lead generation funnel, designing a hyper-personalized ABM campaign, and auditing your AI brand footprint.
Interactive Breakout Rooms: Connect and collaborate with peers in your industry during guided breakout segments.
Live Panel and Q&A: Get direct answers to your most pressing growth challenges from our panel of experts.
The TruLata Blueprint: Walk away with a customized, actionable roadmap to implement AI-driven strategies in your business immediately.
Interactive Learning and Takeaways
