Put the repetitive work on a schedule, and keep the judged call with a person.

What do I get when I ask TruLata for AI agents?

Work that is done before you look, and a record that says what was done. An AI agent on the Command Center is a job with a defined read, write and hand-off, run on a schedule or, for answer-engine scoring, at baseline and again as the program moves. It reads your accounts, does the repetitive step, files what it found, and leaves the step that spends money to a person. You open one screen to see what the engines left behind, and the two watches report to the team.

Five run today. The content engine researches and drafts on your cadence and files each piece as a Google Doc in your Drive. The outbound engine sources prospects weekly to your target profile and drafts an opener for each into a review-first queue. The ads change watch reads your Google Ads change history and user list at 7:05am Eastern. The lead watch runs five checks at 7:20am Eastern on an instance whose forms feed the lead sheet. Answer-engine scoring asks ChatGPT, Gemini, Claude and Grok the questions your buyers ask, at baseline and again as the program moves.

It is built for a service business where nobody on staff has marketing as their job, whether it serves one territory or many, and it is offered nationally. An agent for a workflow of your own is scoped on top of your tier, in the same shape, with no hourly rate published. How the Command Center works shows the base every agent runs on.

What runs on a schedule, and what stays with a person?

On a schedule, whether anyone is at a desk. The content engine picks a topic that passes a demand gate on real search volume and on what already occupies the results page, skips titles already published on your site, researches with cited current sources, writes the draft, generates a featured image, and files the piece as a Google Doc in your Drive. Auto-publish is a per-client setting: on, a piece goes to your site on the cadence; off, it sits awaiting approval. The outbound engine finds a deliverable address for each prospect or routes it to a contact-form path, then drafts the opener into the queue. Prospect emails leave from that review-first queue; a person releases them, or the queue releases on the schedule set for the engagement, and every send is logged. Replies are classified and shown, and not-interested or bounced addresses are suppressed from further sends. Named accounts are always reviewed by a person.

The ads change watch separates our own writes and routine noise from material changes by anyone else, including the recommendations Google applies on its own, and reads your user list directly because change events do not log access. The lead watch runs loader, blind, ads-blind, stalled and silent checks across the lead sheet, GA4 and Ads. In answer-engine scoring a blank answer is a measurement error and leaves the denominator rather than counting as a miss.

With a person where you want one: anything that spends money. A budget or bid change in your ads account is made within the limits set for your engagement and lands in your account's own change history. Stripe is read only. From the screen you can set a lead outcome, request a website change, and request a content, keyword, category or targeting change. Each request lands with the team and is logged, and a request from the screen goes to your team as a logged ticket; the engine's writes to your ad accounts and your site go through their APIs and land in each account's own change history.

The agents read what is connected for your instance. Card data is never read, and your inbox and calendar join the read set only where a connection is set up for your instance during setup. A phone lead counts when your CRM records it, or through a call-tracking platform connected for your instance. Every Google connection is a manager invitation you can revoke in your own console, and we never hold your passwords.

Which tier carries the agents?

Starter includes the Command Center, full analytics, leads, search visibility, the AI visibility program, managed Google Ads search, the assistant and briefings and support tickets. The content engine runs on Launch, Growth and Command. Meta ads are managed on Growth and Command. Google Ads search is managed on all tiers. The outbound engine runs on Command. Command adds the outbound engine, ad creatives and your full marketing team, always on, is scoped per engagement and carries no number on this site.

Seats are three on Starter, three on Launch, ten on Growth and unlimited on Command. Starter is $400 a month, Launch $650, Growth $1,200, and Command is scoped per engagement. Every tier is one flat monthly figure, month to month, and an annual commitment takes twenty to twenty-five percent off the monthly. The pricing page carries the same figures as every other page on this site.