The rules of growth are changing. The plays that built businesses five years ago are quietly losing their edge. Buyers research in AI answer engines before they ever reach a website. Paid attention keeps getting more expensive. First-party data has replaced loose tracking. And the leaders who win the next cycle will not be the ones with the biggest budgets. They will be the ones who understand how growth actually compounds, and who build the systems to make it repeatable.
That is the reason we created the Virtual Scale Summit, a two-day executive growth summit hosted by TruLata on August 13 and 14, 2026. It is built for founders, operators, executives, healthcare leaders, and SaaS innovators who are done with theory and want the real mechanics of scaling a business. This is not another AI conference. It is a working session on growth, leadership, sales, and execution, led by people who have actually done it.
Event overview
The Virtual Scale Summit runs across two focused days. Day one centers on connection and the operational reality of growth. Day two builds toward execution, real case studies, and a live pitch stage. Every session is designed to send you back to your business with something you can use on Monday, not a deck you will never open again.
The format is intentionally lean. Facilitated networking from the first minute. Practical sessions instead of keynote theater. A live executive panel answering real questions. And The Lata Pitch, where selected attendees pitch their business to the panel and gain executive feedback in the room.
Why now
Growth has gotten harder in ways that do not show up on a dashboard until it is too late. Organic clicks are harder to win. The cost of paid acquisition keeps climbing. Sales cycles are noisier. And the promise of AI has produced a flood of generic advice that rarely moves a number.
At the same time, the market is consolidating. Multi-location groups and private equity-backed roll-ups are accelerating across healthcare and professional services, which means the bar for operational discipline is rising for everyone. The businesses that scale through this are the ones that treat growth as an engineering problem as much as a creative one. They build durable systems and first-party foundations instead of chasing tactics that stop working the moment a platform changes.
The Virtual Scale Summit meets that moment directly. It is a chance to step out of the day to day and pressure-test how you are actually building.
Who should attend
This summit is for people responsible for growth and the decisions behind it:
- Founders scaling past the stage where hustle alone carries the business.
- Operators who own the systems, the numbers, and the execution.
- Executives preparing for investment, expansion, or exit.
- Healthcare leaders running practices and multi-location groups where data integrity and patient growth are constant pressures.
- SaaS innovators fighting for efficient growth in a crowded, expensive market.
- Sales leaders who want AI applied to the pipeline in ways that move revenue.
If you are scaling, or about to, you will find your peers in the room.
Speaker highlights
The lineup pairs operators who build with communicators who can name what matters.
- Trace Gordon, CEO and Founder of TruLata, is a member of the Forbes Business Council who advises organizations on growth, marketing, technology, and operations. His lens treats growth as a system to engineer, not a series of one-off campaigns.
- Tiffany Bednar, President of TruLata, leads client strategy and delivery across the firm's marketing and growth work, with more than a decade in healthcare marketing. She is known for turning strategy into execution that compounds.
- Abhishek Kishore, Strategic Growth Advisor, partners with founders and operators on scaling systems, market positioning, and the operational discipline durable growth demands.
- Kellie DeMarco, Communications and Storytelling Expert, is a three-time Emmy Award winner and two-time Edward R. Murrow Award recipient who helps leaders and organizations find their voice.
- Dr. Gregory Stowe, Owner of Spine Health and Wellness, joins as a case study speaker. A doctor of chiropractic medicine and former director of sports therapy and rehabilitation, he grew a multi-location practice and will share what scaling actually looked like on the ground.
Session highlights
Every session is built around outcomes you can apply.
- Executive Networking Session. Facilitated networking that connects founders, operators, executives, healthcare leaders, and SaaS innovators from the first minute. No awkward lobby small talk. Real conversations with people solving the same problems.
- Sales Enablement: Integrating AI in Ways You Haven't Considered. Real-world applications of AI that move the number, not generic AI talk. Practical implementation, lessons learned, and where the competitive edge actually lives.
- Scale Session: What Growth Actually Looks Like. Real case studies of growth in practice. You leave with concrete examples you can apply inside your own organization.
- Live Executive Panel Discussion. Audience-submitted questions answered live by a panel spanning technology, marketing, operations, growth strategy, communications, and leadership.
- The Lata Pitch. Selected attendees pitch their business and gain executive feedback from the panel.
Networking that actually connects
Most events treat networking as the thing that happens around the sessions. The Virtual Scale Summit treats it as a session. From the opening minute, the experience is built to put you in front of founders, operators, executives, healthcare leaders, and SaaS innovators who are wrestling with the same scaling questions you are. The best idea you take home might not come from the stage. It might come from a conversation.
The Lata Pitch
If you want more than insight, bring your business. The Lata Pitch gives selected attendees the stage to pitch live and receive direct, executive feedback from the panel. It is a rare chance to get senior eyes on your model, your positioning, and your next move, in front of a room of people who can help. Spots are limited, and they go to the businesses ready to make the most of the moment.
Register for the Virtual Scale Summit
Leadership, sales, AI, and scale, in one room, over two days. If you are serious about how you grow in a changing market, this is where to spend August 13 and 14.
Claim your seat at trulata.com/scale-summit. Bring your team. Apply for The Lata Pitch. And come ready to leave with more than notes.