Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Account, team and billing

Let TruLata act for you: pause wasted ad spend and auto-publish articles

Two optional rules on Settings: pause a Google Ads campaign that spends with no conversions, and publish your weekly article without asking.

1 min read · Updated November 2, 2026

#Where the rules are

Open Settings and find the card Let TruLata act for you. Both rules are off until you turn them on. Only the account owner or an admin can change them; anyone else sees Only the owner or an admin can change this when they press Save.

#Pause a Google Ads campaign that wastes money

TruLata then pauses any Google Ads campaign that spends more than your limit in 30 days with no conversions. It only does this while your other campaigns show conversions, so a tracking problem never switches off all your ads.

Tick the first rule.
Type a dollar limit of at least 50.
Press Save under the card.

#Publish your weekly article without asking

Tick the second rule and press Save. Your weekly article then goes onto your website without waiting for your approval. This rule needs the content engine, on Launch, Growth and Command. With it off, each article waits for you on the Content tab.

#See and undo what it did

Anything TruLata does on its own shows on the tab it happened in: a paused campaign on Google Ads, a published article on Content. To reverse one, ask on the Ask TruLata tab, for example: turn the campaign you paused yesterday back on. To stop the rule, untick it and press Save.

#Questions

Will it pause all my ads if tracking breaks?

No. It only pauses a campaign while your other campaigns show conversions.

Can a member turn these rules on?

No. Only the owner or an admin.

Is there a minimum limit?

Yes. The limit has to be at least 50 dollars over 30 days.

Tell TruLata about your business in SettingsFill in About your business on Settings: your website, what you do, where, for whom, how you sound and the searches you want to win.What Ask TruLata can do for youAsk TruLata can save your business details, refresh your numbers, write and publish articles, change ad campaigns on your yes, and open tickets.Team roles: Owner, Admin and MemberWhat an Owner, an Admin and a Member can each do, and how to change someone's role.Connect your Google Ads accountLink Google Ads to TruLata with your customer id, or by signing in with Google, so the Google Ads tab shows your campaigns.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#Where the rules are

#Pause a Google Ads campaign that wastes money

#Publish your weekly article without asking

#See and undo what it did

#Questions

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