Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Account, team and billing

Team roles: Owner, Admin and Member

What an Owner, an Admin and a Member can each do, and how to change someone's role.

1 min read · Updated November 2, 2026

#What each role can do

Owner: full access, billing and plan changes, and the team.

Admin: manages channels, integrations and the team, and can change Settings. No billing.

Member: views the dashboard, uses the assistant and runs approvals.

The same three lines are on the Roles card at the bottom of the Team tab.

#Who can do what

Only the owner or an admin can invite or remove people. An admin can give the Member or Admin role. A member sees the list of people without the invite box.

Only the account owner opens billing and changes the plan. The owner or an admin can save Settings and the rules in Let TruLata act for you.

On Ask TruLata, everyone can ask questions. Actions such as saving your business details or changing a Google Ads campaign are available to the owner and admins.

#Change someone's role

The role is set at the invite, so changing it means a new invite. The person signs in the same way afterwards.

Open Team.
Press Remove beside their name and confirm.
Invite the same address again with the new role.

#The owner seat

The owner is set when the account is created. The owner's row has no Remove button, so an account always keeps an owner. To change the owner, send a request from the Support tab or email support@trulata.com.

#Questions

Can an admin see billing?

No. Only the account owner opens billing and changes the plan.

Can I have two owners?

The account has one owner seat. Make the other person an admin so they can run the team and Settings.

Does a member see fewer tabs?

No. Every role reads the same tabs and numbers. The role decides who can change the team, billing and settings.

Invite your teamGive each person their own seat: open Team, type their work email, pick Member or Admin and press Invite member.Remove someone from your teamPress Remove beside their name and confirm. They lose access within 30 seconds and their seat is free for someone else.Seat limit reached: free a seat or add moreYour plan carries a set number of seats. When Team says Seat limit reached, remove a seat you no longer need or move up a plan.See your plan, update your card and download invoicesBilling shows your plan and seats. Manage billing opens the secure billing portal for your card, invoices and renewal date.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#What each role can do

#Who can do what

#Change someone's role

#The owner seat

#Questions

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