Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Website builder

Add Google Analytics, Google Ads, Meta Pixel or Tag Manager

Paste your measurement IDs into the builder. Each form message counts as a lead in every one of them once your site is live.

1 min read · Updated November 2, 2026

#Paste your IDs

The builder checks each one's shape and tells you if something looks wrong. Empty a box and save to remove that ID.

Open Settings and find Ads and analytics.
Paste the IDs you have: Google Analytics measurement ID (starts with G-), Google Ads conversion (the AW- number, a slash and the label, like AW-123456789/AbCdEfGh), Meta Pixel ID (numbers only) and Google Tag Manager container (starts with GTM-).
Press Save.

#Leads counted for you

Each message sent from your form counts as a lead in all of them. To let your ads count each message on its own page, send visitors to a thank-you page after the form. See Change your form's questions and what happens after sending.

#When they switch on

Your IDs switch on when your site goes live on your own address, so your own visits to the preview are not counted. With the Cookie banner on, they load only after a visitor presses Accept.

#Questions

Can the assistant add my tracking IDs?

No. Tracking codes stay yours to set in Settings.

Do I need Google Analytics to see my visits?

No. The builder counts real visits on its own, without cookies. See See your site's visits.

How does my dashboard get my site's analytics?

Connect Google Analytics in Integrations on your TruLata dashboard, and its traffic shows there.

Turn on a cookie bannerAsk visitors to accept or decline before any tracking tags load on your site.See your site's visits and get them by email every MondayThe builder counts real visits without cookies: where people came from, what they opened, calls and messages. Switch on a Monday email.Verify your site with Google, Bing, Facebook or PinterestPaste the meta tag a service gives you to prove you own your website. It goes on every page.Add custom code with the Embed code blockPaste a widget or snippet from another service, such as a booking widget, sign-up form or feed, into a block of its own.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#Paste your IDs

#Leads counted for you

#When they switch on

#Questions

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