Your AI visibility score on the AEO / GEO tab

#How it is measured

TruLata writes the questions a buyer would ask from your website and what you entered in Settings, then puts each one to ChatGPT, Gemini, Claude, Grok, Manus, Google AI Overviews, Perplexity, Meta AI and DeepSeek, each with live web search, the way a buyer's app answers. Each answer is checked for your business name.

#Get your first score

1. Open Settings, fill in Your website and press Save. If you leave it empty, the Search Console site you chose on Integrations is used.
2. The first measurement runs and lands on the AEO / GEO tab within the hour.

#Reading the score

The Answer-engine presence card shows your score out of 100: the share of answers that named you, out of the answers received. Beside it are the change since the last run and a trend line. The first run reads as your baseline. Click the card for the note that says when it was measured and how many answers named you.

A blank answer from an assistant is not counted against you. It has not declined to name you, it has said nothing, so it leaves the count instead of scoring as a miss.

#Presence by model

Presence by model splits the score by assistant, as a percentage each. Strong in one assistant and absent in another is common, and it calls for a different fix from being absent everywhere.

#Microsoft Copilot citations

Where Microsoft reports it for your website, a Microsoft Copilot citations card counts the times Copilot and Microsoft's partner AI answers cited your site, from Microsoft's own Bing Webmaster data, with the questions Copilot was answering.