Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Account, team and billing

When your free trial ends

The free trial runs 7 days with no card and ends on its own. Add a card before or after day 7 to keep your dashboard.

1 min read · Updated November 2, 2026

#When it ends

The free trial runs 7 days with no card. Billing shows the day it ends, in a line starting Free trial until. If no card has been added by then, the trial ends on its own and your dashboard is switched off. Nothing is charged.

#Keep your dashboard

Add a card in either of two places:

Use the keep link in your trial emails, or
open Billing, press Manage billing and add a card in the secure billing portal.

TipThe keep link starts your paid plan on the day you add the card. A card added in the billing portal lets the trial run to its end date, then your plan carries on.

#If the trial already ended

The keep link in your trial emails still works. Add a card through it and your dashboard is switched back on, with the page confirming Card added. Your dashboard stays on. If the link does not work, sign in and open Billing, or email support@trulata.com.

#Questions

Will I be charged automatically when the trial ends?

No. The trial has no card, so it ends on its own unless you add one.

Can I start another trial?

No. The free trial is once per business.

Can I try a bigger plan for free?

The free trial covers the entry plan only. Compare plans on Billing, or press Talk to us.

Create your TruLata accountSign up at login.trulata.com/signup, start the 7 day free trial with no card or buy a plan, and get your sign-in link by email.See your plan, update your card and download invoicesBilling shows your plan and seats. Manage billing opens the secure billing portal for your card, invoices and renewal date.Upgrade or change your planMove up from Billing or from any locked tab. You confirm the new price on a secure page before anything changes.Cancel your planCancel in the secure billing portal behind Manage billing: at the end of your paid month, or right away.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#When it ends

#Keep your dashboard

#If the trial already ended

#Questions

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