Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Outbound and email

Describe your ideal customer for outbound

See and change the target profile outbound works from: titles, industries, company sizes and region, plus named accounts and voice.

1 min read · Updated November 2, 2026

#See your target profile

Your target profile is set with you during setup: the titles, the industries, the company sizes and, where it matters, the region you want to reach.

Open Settings. The Target accounts (ICP) card shows the current profile. Beside it, the Cadence card shows the outbound rate.

#Change who is targeted

On the Target accounts (ICP) card, press + Add.
Describe what to target differently in the box, for example a new industry, a title to add or a segment to drop.
Press Send. The message says Sent to your TruLata team with a ticket number.

TipThe request is logged and the profile is updated for the next run.

#Name specific businesses

Want particular companies? Send them the same way. Each named business is researched on its own, opened with something specific about it, and reviewed by a person before it is queued. Named accounts travel apart from the weekly run.

#Change how the openers sound

Press Edit on the Brand voice & tone card, describe the change and press Send. The drafts that follow use the new brief. A draft already in the queue keeps its text.

#Questions

Can I change the profile myself without a request?

Changes from the screen reach the engine as a logged request to your team, which keeps the record complete. The profile is updated for the next run.

How do I pause outbound?

Ask through the same targeting card. See Pause or resume outbound.

What the Outbound tab doesThe outbound engine finds businesses that fit your customer profile every week, drafts an opener for each and logs every send and reply.Pause or resume outboundStop outbound emails for a while and pick up again where you left off.Review prospects and their openersOpen the send queue on the Outbound tab to see each prospect, why they were picked, the drafted opener and its status.How many outbound emails go out a dayOutbound sends are paced: 8 seconds apart and up to 30 per mailbox a day by default, across the mailboxes set up for you.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#See your target profile

#Change who is targeted

#Name specific businesses

#Change how the openers sound

#Questions

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