Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Your dashboard

Why a tab is missing, dimmed or empty

A tab waits for its source, comes with a higher plan, or sits in a closed menu group. Here is how to tell which, and what to do.

2 min read · Updated November 2, 2026

#The group is closed

Check the menu first. A closed group hides its tabs; click the group's heading to open it. The Account group, with Team and Billing, starts closed.

#A plan name beside the tab

The tab comes with a higher plan. It stays in the menu, dimmed, with the plan name beside it, so nothing is hidden from you. Click it and a panel says what it adds. If you bought your plan online, press Upgrade to followed by the plan name, or Compare plans. Otherwise press Talk to us. See Upgrade or change your plan.

#A dimmed Google tab

Analytics, SEO and Google Ads are dimmed until Google is connected and an account is chosen. Click one and it says Connect Google to see that tab, with Open Integrations. See Connect Google.

#No tab at all

Some tabs arrive with their source. Leads appears with your website form or a lead source, Jobs with your CRM or booking platform, and Revenue and Website where your account carries them. Connect the source on Integrations or the Website tab and the tab arrives filled. On accounts you bought online, Branding is not in the menu.

#The tab is there but empty

If it says We could not load your numbers, the account is connected but the last read failed. It retries on its own. See What the messages on your dashboard mean.

#Questions

Is a dimmed tab broken?

No. It is waiting for Google, or it comes with a higher plan. Click it and it says which.

I upgraded but the tab is still locked.

A plan change can take a few minutes to reach the dashboard. Reload the page after a few minutes, and if it is still locked, send a request from the Support tab.

A colleague sees a tab I do not.

Everyone on one account sees the same tabs. Check you are signed in to the same dashboard.

Find your way around the menuHow the left-hand menu is grouped, what each group holds, and how to open or close a group.Connect Google Analytics, Search Console and Google AdsSign in with Google from Integrations, approve read only access, and TruLata picks your Analytics, Search Console and Ads accounts.Upgrade or change your planMove up from Billing or from any locked tab. You confirm the new price on a secure page before anything changes.What the messages on your dashboard meanPlain answers for Heads up, Earlier numbers, We could not load, Could not read and the other notes your dashboard can show.Find your way around the Integrations tabSearch, filter and sort every tool you can connect, see what is connected, and open any card to connect or manage it.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request