Leads and calls

Forward website form emails from Gmail to Leads

Use a Gmail filter to forward your website's form notification emails to a private TruLata address, so each one becomes a lead.

2 min read · Updated November 2, 2026

#When to use this

If your website form already sends you an email for each enquiry and that email lands in Gmail, you can forward those emails to TruLata instead of changing the form. Each forwarded form email becomes a row on the Leads tab.

TruLata never reads your inbox. You choose what is forwarded, with a Gmail filter.

#Get your private address

  1. Open Integrations and find the Gmail card.
  2. Copy the address shown, or press Copy address. It ends in @leads.trulata.com and belongs to your account only.

#Set up forwarding in Gmail

  1. In Gmail, open Settings, See all settings, Forwarding and POP/IMAP, and press Add a forwarding address. Paste your TruLata address.
  2. Gmail sends that address a confirmation. TruLata emails it straight to you. Open its link, or type its code next to the address in Gmail and press Verify.
  3. Make a filter that matches your form emails, for example mail from your website's address, and choose Forward to your TruLata address.
TipGoogle Workspace accounts get a confirmation link rather than a code. Either way it arrives in your email.

#What is kept

Only form messages are kept: an email whose reply-to is the person who filled in the form, or one with your form plugin's own submission subject. Anything else forwarded to the address is read once to answer that question and never stored.

You do not get a TruLata lead email for a forwarded lead, because the original notice is already in your inbox. A second copy would match your filter and loop.

#Questions

Does TruLata read my Gmail?

No. Only the emails your own filter forwards reach TruLata, and only form messages among them are kept.

I forwarded a test email and nothing showed on Leads.

A plain email is not a form message, so it is not kept. Send a real enquiry through your website form, or use Send a test on the Website tab card.

The Gmail card says it could not load my address.

Refresh the page in a moment. If it still does not load, write to support@trulata.com.

Is this the same as connecting my form directly?

It gets the same leads onto the Leads tab. Connecting the form directly on the Website tab also sends the account owner a TruLata lead email for each one.

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Send your website's form to the Leads tabPoint your own website's contact form at TruLata so every message lands on the Leads tab, with the page it came from.Read, search and filter the Leads tabWhat each column on the Leads tab means, how to search and filter the list, and how to open a lead's full details.Get an email for every new leadWho gets the new-lead email, what it contains, which leads send one and why you might not see it.Find your way around the Integrations tabSearch, filter and sort every tool you can connect, see what is connected, and open any card to connect or manage it.
Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

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