Read the Meta Ads tab
What the Meta Ads tab shows once your ad account is connected: the daily check, 30 day totals, the last 7 days and your campaigns.
#The top card
The card at the top names your ad account and is marked Checked daily. It lists anything in your Meta ads that needs attention, or says Nothing needs attention. It also says when it last checked.
Ask TruLata can explain any of it, change a budget, or build a new campaign with you.
#The four tiles
Four tiles cover the last 30 days: Spend, 30 days, Reach (people who saw your ads), Clicks, and Leads and purchases together. A dash means Meta did not return that number.
#Last 7 days
Under the tiles, Last 7 days gives the spend, clicks, and leads and purchases for the week. If nothing ran, it says No Meta ad spend in the last 7 days.
#Campaigns, last 30 days
The table lists each campaign with Campaign, Spend, Clicks and Leads, where Leads counts leads and purchases for that campaign.
#Questions
Why does the tab ask me to connect?
Your Meta ad account is not connected yet. See Connect your Meta ad account.
Can I pause a Meta campaign from here?
Ask on the Ask TruLata tab. It confirms with you first and Meta applies the change within 15 minutes.
Where are my Facebook Page and Instagram numbers?
On the Social tab. The Meta Ads tab covers your ad account only.
The tab says Meta ads could not load.
Refresh in a moment. Ask TruLata can help in the meantime.
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Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.