Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Search and AI visibility

When AI visibility and search numbers update

How often the AI visibility score, AI Overviews, Search Console and Business Profile numbers are measured, and why each lags as it does.

1 min read · Updated November 2, 2026

#AI visibility score

On a self-serve account, the first measurement lands within the hour after TruLata knows your website, from Your website in Settings or the Search Console site you chose. After that it is measured again every week. Accounts our team runs are measured monthly.

While the first run is going, the tab says Your first AI visibility measurement is running. If your website cannot be read after several tries, the tab says so instead of waiting.

#Google AI Overviews

Checked every week, and again within the hour whenever you change Searches you want to win in Settings.

#Search Console keywords

Google releases Search Console data two to three days after the searches happen, so the SEO tab's newest day is a few days back.

#Business Profile and reviews

The Business Profile card covers the last 28 days through the last day Google has reported. Your review rating and count refresh on their own.

#Checking how old a number is

Each card names when it was measured. The stamp in the dashboard header says when the page's data was pulled, and the Refresh button pulls again.

#Questions

Can I start a new AI visibility measurement now?

It runs on its weekly schedule. The card shows the date of the run it is showing.

Why did my score not change this week?

If nothing moved, the card shows no change rather than inventing one. Read the trend over several weeks.

Is Refresh the same as a new measurement?

No. Refresh re-reads the latest results. A new AI visibility measurement runs on its schedule.

Your AI visibility score on the AEO / GEO tabHow TruLata measures whether ChatGPT, Gemini, Claude and six other AI assistants name your business, and how to read the score.Check whether Google's AI Overviews cite your websiteEvery week TruLata runs your searches on Google and records whether an AI Overview appeared and whether it cited your site.Read the SEO tab: keywords, positions and volumeWhat the SEO tab shows: the searches Google shows your site for, your average position, and the cards for reviews, your listing and AI Overviews.How fresh your numbers are, and what Refresh doesThe stamp beside the title says when your data was pulled. Opening the page refreshes it, and Refresh pulls every source now.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request