Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Ads

Read the Google Ads tab

What the cards and campaign table on the Google Ads tab show, how to open a campaign's detail and how fresh the numbers are.

2 min read · Updated November 2, 2026

#Where it is

Open Google Ads under Ads in the sidebar. If Google Ads is not connected yet, the tab says so and offers Open Integrations. See Connect your Google Ads account.

#The cards at the top

On a self-serve account, two cards come first. Watching your ads lists anything in your campaigns that needs attention, checked daily. Who changed your account shows the changes TruLata read from your account that morning. Each has its own article: Watching your ads and Who changed your account.

Under them sits a row of stat cards with your account totals. Click a stat card to see what it covers.

#The Active campaigns table

One row per campaign: Campaign, Spend, Conv (conversions), Cost/conv and Status.

Click a row to open the campaign. It shows Spend / mo, Conversions, Cost / conversion, Bid strategy, Negatives added (30d) and Status.

#How fresh the numbers are

Google publishes Ads numbers a few hours after the fact. The tab shows the newest point Google has released, and the stamp in the header says how old it is. Your leads on the Leads tab are live, so a lead can show there before Google counts its conversion.

#Export the campaigns

Press Export in the top bar. The campaign table downloads as a CSV with Campaign, Spend, Conversions, Cost/conv and Status.

#Questions

Why do conversions here differ from my leads?

Conversions are what Google counted. The Leads tab is what your forms and calls actually sent. A broken tag makes the two drift, and the morning lead check flags it.

I do not see the Google Ads tab.

A tab your plan does not include says which plan carries it, with an Upgrade or Talk to us button. If it is missing from the sidebar, write to support@trulata.com.

Can I change a campaign from this tab?

On a self-serve account, ask on the Ask TruLata tab to pause a campaign, turn one on or change a budget. It confirms with you first. Where our team runs your Google Ads, ask your team.

Connect your Google Ads accountLink Google Ads to TruLata with your customer id, or by signing in with Google, so the Google Ads tab shows your campaigns.Work out what each lead from your ads costHow cost per conversion is calculated on the ads tabs, when it equals your cost per lead, and how to check it against your real leads.Watching your ads: the daily Google Ads checkWhat the Watching your ads card on the Google Ads tab checks each day, what each finding means and what to do about it.See who changed your Google Ads accountEvery morning at 7:05 Eastern, TruLata reads your Google Ads change history, user list, conversion settings and Google's automatic changes.Pause a campaign or change a budget with Ask TruLataAsk TruLata to pause a Google Ads campaign, turn one on or change its daily budget. It confirms with you first and every change is logged.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request