Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Getting started

What to expect in your first week

Tabs fill as each source connects. Your first AI visibility result lands within the hour, and a briefing is written each morning.

1 min read · Updated November 2, 2026

#Day one

Your first AI visibility result lands within the hour after your website is known: what ChatGPT, Gemini and the other AI engines say when people ask for what you do. If your business has a public Google listing, your reviews are read from it too. Both show at the top of your Get set up checklist during your first week.

Connect Google and choose your accounts, and your Analytics, SEO and Google Ads tabs fill within the hour.

#Tabs fill as sources connect

A new account starts with fewer numbers and grows. Each tab fills as soon as its source is connected. Leads and your CRM are live. Google Ads and Analytics run a few hours behind during the day. Search Console runs 2 to 3 days behind, because that is how Google reports it.

#Get your leads on the screen

Open the Website tab and connect your website's form, or connect GoHighLevel or CallRail on Integrations. Every lead then arrives on the Leads tab with where it came from. If you do not have a site yet, the website builder makes one, and its form feeds Leads.

#Each morning

The Overview carries Today's briefing, written that morning from your own numbers. Ask TruLata can go deeper on any line of it.

Your screen refreshes every time you open it, and the Refresh button pulls the newest numbers when you want them right now.

#Questions

My dashboard looks empty. Is something wrong?

Usually Google is not connected yet. Open Integrations and connect it. If a tab says it could not load, it retries on its own.

When does AI visibility get measured again?

Every week after the first result.

Who do I talk to if I am stuck?

Ask on the Ask TruLata tab first, or email support@trulata.com.

Use the Get set up checklistThe Get set up card on your Overview lists your first steps, counts what is done, and opens the tab for each step you click.How fresh your numbers are, and what Refresh doesThe stamp beside the title says when your data was pulled. Opening the page refreshes it, and Refresh pulls every source now.Read the Overview tabWhat your marketing brought in against what it cost: headline cards, today's briefing, goals, your pipeline and one tile per channel.Why a tab is missing, dimmed or emptyA tab waits for its source, comes with a higher plan, or sits in a closed menu group. Here is how to tell which, and what to do.Send your website's form to the Leads tabPoint your own website's contact form at TruLata so every message lands on the Leads tab, with the page it came from.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#Day one

#Tabs fill as sources connect

#Get your leads on the screen

#Each morning

#Questions

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