Is there a free trial?

Yes. Starter is free for 7 days. No card. It ends on its own after 7 days unless you add one.

Every tier is month to month. Annual commitment is optional and takes twenty percent off the monthly.

Content, prospects, scoring runs and refreshes are all inside the number for your tier.

Why is there no price for Command?

It is scoped per engagement after you have seen the product on your own accounts, because it is our team running your account and the scope decides the cost.

Is there a setup fee?

The first month is the whole of it. You pay the first month and setup on your own accounts starts.

Yes. The account owner moves up from the Billing tab at any time, and the new price is shown and confirmed before anything is charged. To move down, write to us.

Do I need TruLata to get a website?

No. The site builder stands on its own: building is free, and going live is $49 a month or $468 a year.

What do I keep if I leave?

Your Drive folder of content, your lead ledger, and your own accounts with our access revoked by you.

Integrations and API

API limits and error messages

The TruLata API allows 120 requests a minute per key. Here is what each error code means and what to do.

1 min read · Updated November 2, 2026

#Limits

120 requests a minute per key. Up to 100 leads or 100 posts a call. Leads from the last 30 days by default, up to 365. Up to 50 webhook subscriptions per key, and up to 10 keys per account.

Giving each tool its own key keeps one busy workflow from slowing another.

#What each error means

Every error is JSON with ok set to false and an error in a plain sentence you can show a person. The HTTP status is the real one.

400: the request needs fixing. Read the error sentence.

401: the key is missing or revoked. Check the header, or make a new key.

404: this account has no lead with that id.

429: over the rate limit. Wait the retry_after time, 60 seconds, then send it again.

503: your lead sources cannot be read right now. Try again shortly. The API never dresses this up as an empty list, so a polling step does not mistake an outage for a quiet day.

#Questions

My key worked yesterday and now gives 401. Why?

The key was revoked on the Integrations tab, or the header is missing. Make a new key and update your tool.

Make, copy or revoke an API keyMake a key on the Integrations tab for Zapier, Make, n8n, Pipedream or your own code. It is shown once and opens only your account.Send leads in and set outcomes through the APIAdd a lead from any tool, find one by email or phone, mark it won or lost, and read your leads and posts with the TruLata API.Get new leads and posts sent to your tool with webhooksSubscribe an address to lead.created, lead.status_changed or post.published and TruLata posts each record to it within about two minutes.Use Zapier, Make, n8n or Pipedream with TruLataSend each new lead to your other apps, bring leads and outcomes back in, and catch new blog posts, through webhook and HTTP steps.

Still stuck?

Ask on the Ask TruLata tab of your dashboard and it answers from your own numbers, or opens a ticket for a person. Or email support@trulata.com and a person on our team replies.

Send a request

#Limits

#What each error means

#Questions

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